Marketing Analytics | Sr Analyst, Marketing Operations

Salesforce
Mexico City
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Problem-solving","Data storytelling","Written communication","Oral communication","Time management"]

Own campaign reporting data integrity and standardized marketing metrics as part of the Global Marketing Analytics team. Define reporting dimensions and taxonomy, translate marketing goals into PRDs for technical teams, and lead UAT and launch sign-off for marketing technology deployments. Continuously optimize the campaign lifecycle, troubleshoot breaks in data/trigger flows, document campaign objects, and enable marketing teams to confidently use dashboards and data products.

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FursaFursa
Salesforce
Salesforce
2 days ago

Marketing Analytics | Sr Analyst, Marketing Operations

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Source: Company careers pageValidated by: Fursa AI
Last checked: 13 hours agoStatus: Live

Job Summary

Own campaign reporting data integrity and standardized marketing metrics as part of the Global Marketing Analytics team. Define reporting dimensions and taxonomy, translate marketing goals into PRDs for technical teams, and lead UAT and launch sign-off for marketing technology deployments. Continuously optimize the campaign lifecycle, troubleshoot breaks in data/trigger flows, document campaign objects, and enable marketing teams to confidently use dashboards and data products.
Location: Mexico City
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define and maintain campaign reporting dimensions and standardized values to ensure data integrity across the marketing stack.
  • •Bridge Marketing with Product/Engineering by translating marketing goals into PRDs for implementation.
  • •Lead UAT and the marketing technology launch process, creating test plans, identifying edge cases, and signing off on releases.
  • •Continuously audit the campaign lifecycle and release process to identify bottlenecks and optimization opportunities.
  • •Perform root-cause analysis for campaign breaks (data/trigger failures), coordinate fixes with technical teams, and maintain internal technical documentation; enable and train marketing teams on dashboards and data components.

Pay and Benefits

Perks:Wellness StipendParental LeaveAdoption AssistanceLearning Budget

Key Requirements

  • •4+ years of experience in an analytical role.
  • •BS/BA degree in marketing, economics, sales, business analytics, business, or equivalent related experience.
  • •Strong technical writing skills, including mastery of PRD formatting and clear if-then logic with edge cases.
  • •Highly proficient in Excel/Google Sheets.
  • •Proficient with Tableau Desktop (or similar) for exploring large datasets and producing reporting/insights.
Experience:4+ yearsMarketing analyticsMarketing operationsEnterprise B2B
Education:Bachelor's in marketing, economics, sales, business analytics, business
Skills:Problem-solvingData storytellingWritten communicationOral communicationTime management
Tech Stack:ExcelGoogle SheetsTableauTableau DesktopGoogle SlidesPowerPointPRD

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
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