Demand & Field Marketing Manager

DocuSign
Dublin
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Cross-functional collaboration","Metric-driven mindset","Prioritization","Creative problem-solving","Influencing without authority"]

Own end-to-end UK & Ireland demand generation and field marketing for Docusign’s Commercial Business Unit, partnering with Sales Development and sales leadership to drive pipeline and accelerate deals. Plan integrated campaigns across channels (webinars, email, digital ads, events, and in-product communications), define target segments and coverage, optimize digital conversion, and measure performance against KPIs to increase Intelligent Agreement Management (IAM) adoption.

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DocuSign
DocuSign
4 days ago

Demand & Field Marketing Manager

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Last checked: 4 hours agoStatus: Live

Job Summary

Own end-to-end UK & Ireland demand generation and field marketing for Docusign’s Commercial Business Unit, partnering with Sales Development and sales leadership to drive pipeline and accelerate deals. Plan integrated campaigns across channels (webinars, email, digital ads, events, and in-product communications), define target segments and coverage, optimize digital conversion, and measure performance against KPIs to increase Intelligent Agreement Management (IAM) adoption.
Location: Dublin
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Manage and execute integrated demand and field marketing campaigns across channels (webinars, email, in-product communication, digital advertising, 1st-/3rd-party events, outbound pipeline programs).
  • •Partner with UKI sales and sales development leaders to define target segments/account lists, align coverage and follow-up, and ensure leads progress through the funnel.
  • •Work with Lifecycle Marketing, Performance Marketing, Product Marketing, Events, and Marketing Operations to build and activate UKI CBU programs, including localized EMEA/global campaigns.
  • •Continuously refine the marketing mix and optimize digital channels that convert traffic into high-intent handraisers, trials, and sales-accepted leads.
  • •Plan and execute key UKI events and report program performance to adjust plans and address pipeline gaps; represent marketing in in-country sales cadences.

Key Requirements

  • •Bachelor’s degree and 5+ years managing demand and customer acquisition programs for technology or software companies, delivering pipeline and revenue.
  • •Experience running demand channels including digital/paid social, email, webinars, and field marketing for commercial/SMB and mid-market segments.
  • •Proven ability partnering with Sales and Sales Development to define target segments, align coverage/follow-up, and progress leads through the funnel.
  • •Hands-on experience with Salesforce and at least one marketing automation platform (e.g., Eloqua), plus reporting tools (e.g., Tableau) to build audiences and track performance.
  • •Fluency in English and experience working in B2B SaaS (including agreements/CLM/eSignature) and/or EMEA markets, ideally UK & Ireland.
Experience:5+ yearsB2B SaaSESignatureCLMEMEATechnologySoftware
Education:Bachelor's
Skills:Cross-functional collaborationMetric-driven mindsetPrioritizationCreative problem-solvingInfluencing without authority
Languages:English
Tech Stack:SalesforceEloquaTableauMarketing automationEmailWebinarsPaid socialDigital advertising

Company Brief

DocuSign
Provides a cloud-based electronic signature and intelligent agreement management platform that automates document workflows, identity verification, contract lifecycle management, and agreement analytics for enterprises and individuals worldwide.
Industry: LegalTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2003
Glassdoor
Glassdoor: 3.6
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