GMG

1 month ago

eCRM Executive

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Drive CRM performance across lifecycle touchpoints to maximize revenue, retention, and automation excellence. Execute end-to-end CRM campaigns across email, push, in-app, and WhatsApp; translate briefs into actionable tasks for creative teams; own calendar alignment with brand/ecommerce and deliver data-driven improvements with weekly/monthly reports.

Location: Dubai

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Key Responsibilities

•Build, QA, and deploy campaigns (BAU, promotional, and automated journeys) across email, push, in-app, and WhatsAPP.
•Translate strategic direction into execution-ready tasks and content briefs.
•Manage campaign calendar updates, ensuring alignment with brand and ecommerce teams.
•Ensure content accuracy, personalization, and adherence to brand guidelines.
•Support A/B testing within Automated Lifecycle and BAU campaigns.

Key Requirements

•Basic working knowledge of CRM platforms (MoEngage, Braze, Salesforce, or similar).
•Understanding of lifecycle marketing and campaign execution.
•Comfortable working with campaign data and generating basic reports.
•Strong organizational skills to handle multiple campaign tasks at once.
•Good communication and collaboration skills.

Experience:MarketingCrmEcommerce

Skills:CommunicationCollaborationOrganizationAttention to detailProblem-solving

Languages:English

Tech Stack:MoEngageBrazeSalesforce

Company Brief

GMG

GMG (Gulf Marketing Group) is a global well-being company that retails, distributes and manufactures consumer, sports, health & beauty, food and home brands across MENA, SEA and Hong Kong, operating retail stores, distribution and manufacturing divisions.

Industry: Conglomerates & Holding Companies

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Dubai, United Arab Emirates

Founded: 1977

Glassdoor: 2.4

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GMG