OKX

1 month ago

Director, Lifecycle Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Lead the US lifecycle marketing strategy for a leading crypto platform, rethinking engagement at every stage from acquisition to activation, retention, and reactivation. Drive AI-native workflows, train cross-functional partners, and translate user behavior into scalable programs that move users through the lifecycle while aligning with global priorities.

Location: New York, San Jose

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Director level

Key Responsibilities

•Define and own lifecycle marketing strategy for the US market, aligning regional plans with global priorities.
•Lead the design and execution of AI-driven lifecycle programs, including training and managing autonomous agent workflows.
•Translate user behavior data into actionable programs, dashboards, and measurements to improve activation, retention, and reactivation.
•Build strong partnerships with Product, Data/BI, Design, Legal, and regional teams to influence roadmaps and GTM planning.
•Provide strategic leadership, direction, and hands-on involvement to ensure high-quality outputs and fast iterative learning.

Pay and Benefits

Perks:Health InsuranceEducation SubsidyWellness StipendMeal Allowance

Key Requirements

•5+ years of lifecycle, CRM, or growth marketing experience in high-growth environments
•Proven ability to define and execute US-market lifecycle strategies with measurable impact
•Demonstrated AI fluency and experience building or directing AI-powered workflows
•Strong ability to partner with Product, Data/BI, Design, Legal, and regional teams to shape roadmaps
•Excellent strategic thinking and communication skills with a track record of leading cross-functional programs

Experience:5+ yearsCryptoFintechFinancial services

Skills:Strategic thinkingLeadershipCommunicationCollaborationProblem-solving

Languages:English

Tech Stack:AIAgentic AIData analyticsBIDashboards

Company Brief

OKX

Global cryptocurrency exchange and Web3 technology provider offering spot and derivatives trading, custody, wallet services, and blockchain infrastructure to retail and institutional users worldwide.

Industry: Trading Platforms

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Victoria, Seychelles

Founded: 2017

Website LinkedIn

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OKX