Lead Creative Strategist (12 month Mat Cover)

Wise
London
Workplace: OnsiteFull timeGBP 80,000 - 110,000 annuallyFunction: Administration & Executive AssistanceSkills: ["Strategic thinking","Creative direction","Leadership","Collaboration","Data-driven decision-making"]

Lead creative effectiveness for paid digital marketing channels across the UK, Europe, the Americas, and APAC during a 12-month maternity cover. You’ll own channel-specific creative strategies for Paid Social (Meta, TikTok), YouTube, Display, Audio, and emerging channels, translate performance and customer research into creative direction, author high-quality creative briefs, and guide a team of two creative strategists to drive lower acquisition costs.

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Wise
Wise
2 days ago

Lead Creative Strategist (12 month Mat Cover)

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Job Summary

Lead creative effectiveness for paid digital marketing channels across the UK, Europe, the Americas, and APAC during a 12-month maternity cover. You’ll own channel-specific creative strategies for Paid Social (Meta, TikTok), YouTube, Display, Audio, and emerging channels, translate performance and customer research into creative direction, author high-quality creative briefs, and guide a team of two creative strategists to drive lower acquisition costs.
Location: London
Workplace: Onsite
Employment Type: Full time · 12 months
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Own channel-specific creative strategies across Paid Social (Meta, TikTok), YouTube, Display, Audio, and emerging channels to drive performance and lower customer acquisition costs.
  • •Partner with the influencer marketing team to formalize, scale, and elevate the “Wise Influencer & Creator” framework globally.
  • •Evaluate creative performance and use consumer insights to elevate creative execution across briefs and projects.
  • •Write clear, sharp, inspiring creative briefs translating complex product features and propositions into briefs for creative teams.
  • •Lead a team of 2 Creative strategists by setting strategic focus, elevating briefing standards, and empowering high-impact creative strategy across paid marketing channels.

Pay and Benefits

Salary: GBP 80,000 - 110,000 annually

Key Requirements

  • •Proven track record using creative as a growth lever, with deep understanding of full-funnel marketing and creative performance measurement (e.g., CPA, CTR, conversion).
  • •Fluent in both media/data and creative languages, translating complex performance metrics into actionable creative direction.
  • •Extensive experience authoring creative briefs and guiding in-house creatives and external agency partners from concept to execution.
  • •A creative eye with confidence to give constructive feedback and guide creative teams to deliver high-quality, distinctive performance marketing creative.
  • •Solid understanding of the full marketing funnel and creative strategies that drive commercial results (customer acquisition) in a fintech or tech environment.
Experience:FintechTechPerformance marketingInfluencer marketingFull-funnel marketing
Skills:Strategic thinkingCreative directionLeadershipCollaborationData-driven decision-making
Languages:English
Tech Stack:MetaTikTokYouTubeDisplayAudioInfluencer marketing

Company Brief

Wise
Wise (formerly TransferWise) is a London-based fintech that provides low-cost international money transfers, multi-currency accounts and payment infrastructure for individuals and businesses worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2011
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