Category Manager, Australia

Whatnot
Sydney, Melbourne
Workplace: HybridFull timeAUD 150,000 - 200,000 annuallyFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Biased toward action","Strategic thinking","Creative thinking","Comfort with ambiguity","Outcomes-focused"]

Launch and own a Whatnot product category in Australia as a founding team member. Build community-defining moments through influencer partnerships and on-app/in-person events, develop a robust seller pipeline, and manage ongoing seller relationships. Use data and strategic thinking to scale the category, measure impact, and provide the product team with user insights. Work closely with the GM, Australia, and drive independent projects across partnerships as needed.

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FursaFursa
Whatnot
Whatnot
3 months ago

Category Manager, Australia

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Last checked: 1 hour agoStatus: Live

Job Summary

Launch and own a Whatnot product category in Australia as a founding team member. Build community-defining moments through influencer partnerships and on-app/in-person events, develop a robust seller pipeline, and manage ongoing seller relationships. Use data and strategic thinking to scale the category, measure impact, and provide the product team with user insights. Work closely with the GM, Australia, and drive independent projects across partnerships as needed.
Location: Sydney, Melbourne
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Launch and own a category in Australia and strategize how to scale it.
  • •Partner with GM, Australia to determine which category to launch next.
  • •Build relationships with influencers and plan/execute activations to bring audiences onto Whatnot.
  • •Organize and execute on-app and in-person events tied to the category’s products and fandoms.
  • •Develop a pipeline of sellers, manage day-to-day relationships, and use seller insights to inform the product team.

Pay and Benefits

Salary: AUD 150,000 - 200,000 annually
Equity and Bonus:Equity
Perks:Paid LeaveHealth InsuranceRemote WorkHome OfficeChildcareParental LeaveWellness Stipend

Key Requirements

  • •4+ years in a fast-paced, client-facing role in strategy consulting, private equity, or partnerships at a fast-paced tech company.
  • •Experience in business development or partner-facing roles.
  • •Build and execute against a pipeline of targets.
  • •Turn research and data into actionable strategies to drive growth and measure impact.
  • •Proficiency in SQL is a plus; passion for creator communities and/or knowledge of existing Whatnot categories is preferred.
Experience:4+ yearsMarketplacesCreator-focused platformHigh-growth startupStrategy consultingPrivate equity
Skills:Biased toward actionStrategic thinkingCreative thinkingComfort with ambiguityOutcomes-focused
Tech Stack:SQL

Company Brief

Whatnot
Whatnot is a live-stream shopping marketplace connecting sellers and collectors for trading cards, toys, and collectibles. The platform hosts live auctions and interactive streams, enabling creators and small businesses to sell directly to engaged communities.
Industry: Online Marketplaces
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Valuation: Unicorn (USD 1B+)
Funding: Series D
Headquarters: United States
Founded: 2019
WebsiteLinkedIn