Stepful

1 month ago

Senior Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Take ownership of messaging, positioning, and go-to-market strategy for Stepful’s growing B2B product portfolio. Lead cross-functional launches, develop buyer-focused narratives for CNOs/CHROs/healthcare leaders, and enable sales with impactful content and collateral. Apply data-driven insights to validate hypotheses and drive demand in HealthTech/EdTech markets.

Location: New York

Workplace: Hybrid

Employment Type: Full time · Permanent

Job Function: Marketing & Growth

Key Responsibilities

•Own messaging, positioning, and product-launch infrastructure across the product suite while ensuring consistency across channels
•Lead cross-functional product launches with Sales, Marketing, and Customer Success to enable successful releases
•Develop and maintain core sales enablement materials and client case studies to demonstrate impact
•Drive thought leadership and competitive intelligence to keep positioning current in the market
•Collaborate across product, sales, and marketing to translate buyer insights into compelling narratives and assets

Pay and Benefits

Salary: USD 140,000 - 170,000 annually

Equity and Bonus:Equity

Perks:Health Insurance401kEquityLearning StipendRemote Work

Key Requirements

•7+ years of experience in B2B product marketing, ideally at a growth-stage company
•Strong point of view on what great product marketing looks like and the ability to execute it
•Proven track record of owning messaging, positioning, and launch execution end-to-end
•Comfort working across product, sales, and marketing functions and communicating across teams
•Strong analytical instincts; you use data to prioritize, validate hypotheses, and measure impact

Experience:7+ yearsHealthtechEdtechHealthcare

Skills:CommunicationAnalytical thinkingWritingPresentationStakeholder management

Company Brief

Stepful

Stepful provides a digital platform offering tools for habit formation, goal setting, and small daily actions to help users improve productivity, wellbeing, and long-term personal development through structured routines and tracking features.

Industry: Wellness & Preventive Health

Website

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Stepful

1 month ago

Senior Product Marketing Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 23 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Hybrid

Employment Type: Full time · Permanent

Job Function: Marketing & Growth

Key Responsibilities

•Own messaging, positioning, and product-launch infrastructure across the product suite while ensuring consistency across channels
•Lead cross-functional product launches with Sales, Marketing, and Customer Success to enable successful releases
•Develop and maintain core sales enablement materials and client case studies to demonstrate impact
•Drive thought leadership and competitive intelligence to keep positioning current in the market
•Collaborate across product, sales, and marketing to translate buyer insights into compelling narratives and assets

Pay and Benefits

Salary: USD 140,000 - 170,000 annually

Equity and Bonus:Equity

Perks:Health Insurance401kEquityLearning StipendRemote Work

Key Requirements

•7+ years of experience in B2B product marketing, ideally at a growth-stage company
•Strong point of view on what great product marketing looks like and the ability to execute it
•Proven track record of owning messaging, positioning, and launch execution end-to-end
•Comfort working across product, sales, and marketing functions and communicating across teams
•Strong analytical instincts; you use data to prioritize, validate hypotheses, and measure impact

Experience:7+ yearsHealthtechEdtechHealthcare

Skills:CommunicationAnalytical thinkingWritingPresentationStakeholder management

Company Brief

Stepful

Industry: Wellness & Preventive Health

Website