Director of Product Marketing, AI

Sonar Source
San Mateo
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Communication","Strategic storytelling","Public speaking","Cross-functional alignment","Market analysis"]

Lead Sonar’s product marketing narrative for agentic software development, owning positioning and messaging grounded in customer outcomes. Build and evangelize the AI/agentic SDLC point of view through hands-on use of tools like Claude Code, Cursor, GitHub Copilot, and Windsurf. Represent Sonar publicly through customer-facing presentations and major events, energize sales with enablement, and align go-to-market across Product, Engineering, Sales, Demand Gen, Customer Success, PR, and Analyst Relations.

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FursaFursa
Sonar Source
Sonar Source
1 month ago

Director of Product Marketing, AI

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Lead Sonar’s product marketing narrative for agentic software development, owning positioning and messaging grounded in customer outcomes. Build and evangelize the AI/agentic SDLC point of view through hands-on use of tools like Claude Code, Cursor, GitHub Copilot, and Windsurf. Represent Sonar publicly through customer-facing presentations and major events, energize sales with enablement, and align go-to-market across Product, Engineering, Sales, Demand Gen, Customer Success, PR, and Analyst Relations.
Location: San Mateo
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own Sonar’s positioning and messaging hierarchy for the Sonar platform, based on customer outcomes across the customer journey.
  • •Build and evangelize Sonar’s point of view on agentic SDLC, including AI coding tools, coding agents, and LLM-generated code.
  • •Deliver compelling customer and prospect presentations and represent Sonar at major AI coding and developer events.
  • •Create and deliver sales enablement content and positioning to help sales succeed in AI-driven deals.
  • •Coordinate go-to-market alignment across Product, Engineering, Sales, Demand Gen, Customer Success, PR, and Analyst Relations, and track the competitive landscape.

Key Requirements

  • •10+ years in Product Marketing within DevOps, AppSec, or Enterprise Software, including 2+ years at Principal level or higher.
  • •Strong technical depth with an engineering degree or equivalent technical background, including understanding of the SDLC and CI/CD pipelines.
  • •Regular, hands-on experience with agentic coding tools (Claude Code, Cursor, GitHub Copilot, Windsurf, or similar) and an informed point of view on how AI agents change software engineering.
  • •Proven ability to deliver presentations directly to customers and speak at AI coding or developer conferences, serving as a public face of the product.
  • •Experience building enablement programs that motivate sales teams, plus strong written and verbal communication skills.
Experience:10+ yearsDevOpsAppSecEnterprise software
Skills:CommunicationStrategic storytellingPublic speakingCross-functional alignmentMarket analysis
Tech Stack:SonarQubeSonarQube Foundation AgentSonarSweepClaude CodeCodexCursorGitHub CopilotGeminiDevinWindsurfAC/DCSDLCCI/CD

Company Brief

Sonar Source
Builds static code analysis and continuous inspection tools (SonarQube, SonarCloud, SonarLint) that identify bugs, vulnerabilities, and code smells across multiple languages to help teams improve code quality and maintainability.
Industry: Developer Tools
Company Size: Large (251 to 1,000 employees)
Growth: Established Company
Headquarters: Geneva, Switzerland
Founded: 2008
WebsiteLinkedIn