Senior Manager- Sports Marketing

Adidas
Gurugram
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 12-15 yearsSkills: ["Commercial acumen","Leadership","Stakeholder management","Project management","Strategic thinking"]

Lead adidas India’s Sports Marketing function by building and managing a portfolio of athletes, teams, federations, communities, and strategic partners. Own the sports partnership strategy across Cricket, Running, Football, Training, and key Olympic sports—identifying, negotiating, activating, servicing, and renewing partnerships. Manage senior relationships, drive annual strategy and commercial negotiations, and lead the Sports Marketing team with cross-functional alignment to Brand, Product, Communications, Legal, Finance, and Global Sports Marketing.

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Adidas
Adidas
3 days ago

Senior Manager- Sports Marketing

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Job Summary

Lead adidas India’s Sports Marketing function by building and managing a portfolio of athletes, teams, federations, communities, and strategic partners. Own the sports partnership strategy across Cricket, Running, Football, Training, and key Olympic sports—identifying, negotiating, activating, servicing, and renewing partnerships. Manage senior relationships, drive annual strategy and commercial negotiations, and lead the Sports Marketing team with cross-functional alignment to Brand, Product, Communications, Legal, Finance, and Global Sports Marketing.
Location: Gurugram
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Define and execute adidas India’s Sports Marketing strategy across priority sports and athlete portfolios.
  • •Build and manage relationships with sports federations, athlete managers, agencies, leagues, rights holders, and communities.
  • •Own end-to-end partnership lifecycle: identification, negotiation, activation, servicing, and renewal.
  • •Develop annual strategy aligned to business priorities and scout emerging talent and opportunities.
  • •Lead, coach, and develop the Sports Marketing team while coordinating governance, budgets, and cross-functional execution.

Key Requirements

  • •12–15 years’ experience in Sports Marketing, Sponsorship, Sports Business, or Brand Marketing.
  • •Strong network across sports federations, athlete managers, agencies, and rights holders.
  • •Proven success negotiating and managing high-value sports partnerships.
  • •Strategic mindset with strong commercial acumen.
  • •Excellent leadership, stakeholder management, and project management skills.
Experience:12-15 yearsSports marketingSponsorshipSports businessBrand marketing
Skills:Commercial acumenLeadershipStakeholder managementProject managementStrategic thinking

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
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