Product Marketing Manager

Esri
United States
Workplace: OnsiteFull timeUSD 74,880 - 125,424 annuallyFunction: Marketing & GrowthExperience: 2+ yearsEducation: bachelorsSkills: ["Communication","Cross-functional collaboration","Project management","Problem-solving","Self-management"]

Drive product marketing for Esri’s ArcGIS platform by building go-to-market strategies, shaping personas and positioning, and executing launches, releases, and multi-channel enablement. Lead internal and external communications for product changes, pricing, and lifecycle updates, create marketing content (web, video, case studies, press releases), and monitor KPIs to refine market performance. Collaborate cross-functionally to drive awareness and adoption of innovative GIS technology.

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Esri
Esri
1 day ago

Product Marketing Manager

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Last checked: 6 hours agoStatus: Live

Job Summary

Drive product marketing for Esri’s ArcGIS platform by building go-to-market strategies, shaping personas and positioning, and executing launches, releases, and multi-channel enablement. Lead internal and external communications for product changes, pricing, and lifecycle updates, create marketing content (web, video, case studies, press releases), and monitor KPIs to refine market performance. Collaborate cross-functionally to drive awareness and adoption of innovative GIS technology.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Entry level

Key Responsibilities

  • •Develop go-to-market strategies for Esri products.
  • •Lead communication strategy for changes in product functionality, lifecycle, and pricing, including events and tradeshows.
  • •Create personas, positioning, and messaging based on user and buyer needs.
  • •Coordinate product launches, product releases, internal communications, and multi-channel enablement.
  • •Create marketing content (web pages, videos, case studies, press releases, advertisements, and product resources) and track KPIs.
Travel: Medium travel

Pay and Benefits

Salary: USD 74,880 - 125,424 annually
Perks:MedicalDentalVision401kProfit-sharingLife InsurancePaid LeavePaid Holidays

Key Requirements

  • •2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar roles.
  • •Strong verbal and written communication skills, with the ability to convey technical information clearly to non-technical audiences.
  • •Experience using current marketing software, systems, and tools.
  • •Understanding of common marketing concepts and best practices applied strategically and tactically.
  • •Bachelor's degree in business, marketing, or a related field.
Experience:2+ years
Education:Bachelor's in business, marketing, or related field
Skills:CommunicationCross-functional collaborationProject managementProblem-solvingSelf-management
Languages:English
Tech Stack:ArcGIS ProGIS

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Esri
Provides geographic information system (GIS) software, location intelligence, mapping tools, and spatial analytics to governments, businesses, and researchers for visualizing, analyzing, and managing geographic data.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Redlands, United States
Founded: 1969
Glassdoor
Glassdoor: 4.1
WebsiteLinkedIn