Senior Paid Marketing Strategist

Typeform
Germany, Ireland, Netherlands, Portugal, Spain, United Kingdom
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Analytical thinking","Creative collaboration","Commercial judgment","Curiosity","Cross-functional influencing"]

Own and optimize Typeform’s key paid acquisition channels, including TikTok, YouTube, Google Performance Max, and Uber Ads. Build multichannel strategies to reduce reliance on paid search, manage six-figure monthly media budgets, and launch performance campaigns driving signups. Lead experimentation across creative and targeting while developing measurement approaches such as MMM and incrementality testing, partnering with Creative, Product Marketing, Data, RevOps, and Finance to demonstrate business impact.

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FursaFursa
Typeform
Typeform
3 days ago

Senior Paid Marketing Strategist

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Last checked: 6 hours agoStatus: Live

Job Summary

Own and optimize Typeform’s key paid acquisition channels, including TikTok, YouTube, Google Performance Max, and Uber Ads. Build multichannel strategies to reduce reliance on paid search, manage six-figure monthly media budgets, and launch performance campaigns driving signups. Lead experimentation across creative and targeting while developing measurement approaches such as MMM and incrementality testing, partnering with Creative, Product Marketing, Data, RevOps, and Finance to demonstrate business impact.
Location: Germany, Ireland, Netherlands, Portugal, Spain, United Kingdom
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own the strategy and day-to-day performance of key paid social and display channels including TikTok, YouTube, Google Performance Max, and Uber Ads.
  • •Build and execute a multichannel strategy that reduces reliance on paid search and finds efficient growth sources.
  • •Manage six-figure monthly media budgets using customer acquisition, revenue, CAC, and LTV-to-CAC performance to guide decisions.
  • •Build, launch, and optimize campaigns that drive Typeform signups and new paid customers.
  • •Develop paid marketing measurement approaches including Marketing Mix Modelling and incrementality studies, designing experiments to understand incremental impact and partnering with Tracking and Data to strengthen measurement capabilities.

Key Requirements

  • •6+ years of hands-on paid marketing and media buying experience with a strong strategic component.
  • •Strong experience managing paid social and video channels, ideally TikTok, YouTube, and Meta.
  • •Experience owning campaigns from initial idea/creative brief through implementation, optimization, and measurement.
  • •A track record managing six-figure budgets and delivering efficient performance.
  • •Experience with MMM, incrementality testing, or other measurement methods beyond traditional attribution.
Experience:SaaSB2B lead generation
Skills:Analytical thinkingCreative collaborationCommercial judgmentCuriosityCross-functional influencing
Languages:English
Tech Stack:TikTokYouTubeMetaGoogle Performance MaxUber AdsAudioCTVA/B testingMMMIncrementality testingTaggingAttributionCampaign traffickingRevOpsHubspotSlackZapier

Company Brief

Typeform
Typeform provides a conversational online form and survey platform that helps businesses create engaging, user-friendly forms, surveys, quizzes, and conversational experiences to collect data and improve customer interactions across web and mobile.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Barcelona, Spain
Founded: 2012
WebsiteLinkedIn