Media Activation Manager (all genders)

Zalando
Anywhere
Full timeFunction: Marketing & GrowthExperience: 3+ yearsSkills: ["Analytical skills","Strategic thinking","Data-driven decision-making","Time management","Autonomy"]

Execute integrated media plans for strategic partner brands across Zalando’s Sports and Premium portfolio, partnering with the ZMS Partner Consultancy team. Own end-to-end campaign activation: set up, monitor, optimize budgets/bids, targeting and creatives; analyze performance using internal/external data; and report weekly, monthly, quarterly, and post-campaign against objectives. Streamline automation workflows and provide data-backed optimization recommendations to partners and campaign managers.

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FursaFursa
Zalando
Zalando
1 day ago

Media Activation Manager (all genders)

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Last checked: 23 hours agoStatus: Live

Job Summary

Execute integrated media plans for strategic partner brands across Zalando’s Sports and Premium portfolio, partnering with the ZMS Partner Consultancy team. Own end-to-end campaign activation: set up, monitor, optimize budgets/bids, targeting and creatives; analyze performance using internal/external data; and report weekly, monthly, quarterly, and post-campaign against objectives. Streamline automation workflows and provide data-backed optimization recommendations to partners and campaign managers.
Location: Anywhere
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Set up, monitor, and optimize media campaigns across digital channels, including budget/bid, targeting, and creative adjustments.
  • •Optimize in-flight campaigns using performance signals (audience, device, location, time) and other key indicators.
  • •Analyze campaign results continuously, identify issues in large data sets, and improve performance using insights.
  • •Report weekly, monthly, quarterly, and post-campaign to meet objectives and media plan targets.
  • •Support partner consultancy and campaign managers with ongoing optimization recommendations and streamlined automated workflows.

Pay and Benefits

Perks:Paid LeavePensionEquityRelocation

Key Requirements

  • •Minimum 3+ years of experience in digital marketing.
  • •Hands-on experience in media planning in an e-commerce environment with strong KPI understanding.
  • •Proficiency with Meta Ads and experience across performance-driven social formats (e.g., Google, TikTok, Pinterest).
  • •Knowledge of platforms such as Smartly, Meta, and Google Ads, and familiarity with current media trends.
  • •Experience managing campaigns across media channels and buying models (programmatic, social, search), plus marketing automation tools knowledge.
Experience:3+ yearsE-commerceDigital marketing
Skills:Analytical skillsStrategic thinkingData-driven decision-makingTime managementAutonomy
Tech Stack:Meta AdsMetaGoogleGoogle AdsTikTokPinterestSmartlyProgrammaticSocialSearchMarketing automation

Company Brief

Zalando
Zalando operates a leading European online marketplace for fashion and lifestyle products, offering clothing, shoes and accessories from international brands and local labels, plus logistics and marketing services to partner brands and retailers.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2008
WebsiteLinkedIn