Associate eCommerce Operations Manager - UGG

Hoka
Shanghai
Full timeFunction: Business OperationsSkills: ["Operational leadership","Data-driven decision making","Cross-functional communication","Business planning","Negotiation"]

Own UGG’s JD online channel business, driving annual sales targets and operational KPIs across JD flagship and JD self-operated stores. Lead merchandise planning, e-marketing budget execution, customer service governance, and full TP agency oversight with performance KPI management. Build and optimize pre-season seasonal plans using deep-dive sales/traffic/conversion and paid media ROI analysis. Coordinate promotions and cross-functional stakeholders, support JD platform negotiations, and assist line manager with budget, forecasting, and channel P&L reporting.

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Hoka
Hoka
1 day ago

Associate eCommerce Operations Manager - UGG

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Last checked: 16 hours agoStatus: Live

Job Summary

Own UGG’s JD online channel business, driving annual sales targets and operational KPIs across JD flagship and JD self-operated stores. Lead merchandise planning, e-marketing budget execution, customer service governance, and full TP agency oversight with performance KPI management. Build and optimize pre-season seasonal plans using deep-dive sales/traffic/conversion and paid media ROI analysis. Coordinate promotions and cross-functional stakeholders, support JD platform negotiations, and assist line manager with budget, forecasting, and channel P&L reporting.
Location: Shanghai
Employment Type: Full time
Job Function: Business Operations

Key Responsibilities

  • •Take overall ownership of UGG’s JD flagship store and JD self-operated store to achieve annual sales targets and operational KPIs.
  • •Execute differentiated operating strategies for the two JD stores, including audience positioning, customer mix, and assortment planning.
  • •Independently build pre-season sales plans aligned to JD channel strategy and optimize them based on real-time performance and market shifts.
  • •Act as project leader for key JD promotions (e.g., 618, D11, D12), coordinating end-to-end campaign delivery and stakeholder alignment.
  • •Track quarterly/annual figures, assist with budget adjustments and sales forecasting, and support routine business reporting and channel P&L optimization.

Key Requirements

  • •In-depth, systematic e-commerce expertise and strong operational leadership.
  • •Ability to independently develop sales plans and resolve critical business issues.
  • •Capability in merchandise planning and end-to-end TP agency management with KPI setting.
  • •Experience managing e-marketing budgets, customer service governance, and brand go-to-market strategy.
  • •Proficiency in data-driven planning using sales, traffic, conversion, consumer behavior, and paid media ROI to refine tactics.
Experience:E-commerce
Skills:Operational leadershipData-driven decision makingCross-functional communicationBusiness planningNegotiation

Company Brief

Hoka
Deckers Brands designs, markets, and distributes premium footwear, apparel, and accessories through global brands including HOKA, UGG, Teva, and Sanuk, selling via wholesale, e-commerce, and owned retail stores.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Goleta, United States
Founded: 1973
Website