Managing Director, Product Marketing, News

The New York Times
New York
Workplace: OnsiteFull timeUSD 230,000 - 250,000 annuallyFunction: Executive & General ManagementExperience: 12+ yearsSkills: ["Leadership","Communication","Presentation","Collaboration","Strategy"]

Lead the product marketing strategy for The New York Times News app, driving downloads, registrations, and daily engagement. Partner with product and newsroom teams to grow multimodal journalism formats, differentiate free vs premium, and turn theTimes app into a daily habit. Manage a product marketing team from the NYC headquarters, aligning brand narrative with editorial excellence and driving subscription growth.

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The New York Times
The New York Times
5 months ago

Managing Director, Product Marketing, News

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Last checked: 6 hours agoStatus: Live

Job Summary

Lead the product marketing strategy for The New York Times News app, driving downloads, registrations, and daily engagement. Partner with product and newsroom teams to grow multimodal journalism formats, differentiate free vs premium, and turn theTimes app into a daily habit. Manage a product marketing team from the NYC headquarters, aligning brand narrative with editorial excellence and driving subscription growth.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Sr. Director level

Key Responsibilities

  • •Define and lead the product marketing strategy for the core Times app, driving downloads, net-new registrations, and daily engagement among users.
  • •Develop go-to-market strategies for new features and lead high-impact campaigns, complemented by evergreen, multi-channel programs that convert news interest into sustained daily habits.
  • •Craft and test positioning strategies and messaging frameworks for the News product, including value-exchange messaging that differentiates the free experience from the premium subscription and guides casual readers toward registration and conversion.
  • •Partner with product and newsroom teams to build awareness of multimodal journalism formats, community, and personalization features that deepen usage, increase conversion, and improve retention.
  • •Develop retention strategies for existing users by identifying at-risk usage patterns and creating lifecycle campaigns designed to re-habituate users before they cancel.

Pay and Benefits

Salary: USD 230,000 - 250,000 annually
Perks:MedicalDentalVision401kPaid LeavePaid Sick

Key Requirements

  • •12+ years of related experience in marketing, product, or growth.
  • •4+ years in a product marketing leadership role driving download, registration, daily active usage, and conversion with high-growth, app-centric, freemium subscription products.
  • •Experience with consumer mobile apps (iOS/Android), managing in-product and lifecycle campaigns to grow engagement.
  • •Experience in digital subscription, content, or newsletter businesses and familiarity with newsroom environments, media, or journalism.
  • •Experience working on products where brand is a competitive advantage, maintaining brand integrity while hitting aggressive growth and conversion KPIs.
Experience:12+ yearsNews mediaJournalismDigital subscriptionMobile apps
Skills:LeadershipCommunicationPresentationCollaborationStrategy
Languages:English
Tech Stack:IOSAndroidMobile appsEmailPush notifications

Company Brief

The New York Times
Operates The New York Times, a global news organization delivering journalism across print and digital platforms, plus specialty sites like Wirecutter. Produces reporting, opinion, multimedia, and subscription-driven content covering national and international affairs.
Industry: News, Journalism & Broadcasting
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 1851
WebsiteLinkedIn