The New York Times

3 months ago

Managing Director, Product Marketing, News

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Lead the product marketing strategy for The New York Times News app, driving downloads, registrations, and daily engagement. Partner with product and newsroom teams to grow multimodal journalism formats, differentiate free vs premium, and turn theTimes app into a daily habit. Manage a product marketing team from the NYC headquarters, aligning brand narrative with editorial excellence and driving subscription growth.

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Sr. Director level

Key Responsibilities

•Define and lead the product marketing strategy for the core Times app, driving downloads, net-new registrations, and daily engagement among users.
•Develop go-to-market strategies for new features and lead high-impact campaigns, complemented by evergreen, multi-channel programs that convert news interest into sustained daily habits.
•Craft and test positioning strategies and messaging frameworks for the News product, including value-exchange messaging that differentiates the free experience from the premium subscription and guides casual readers toward registration and conversion.
•Partner with product and newsroom teams to build awareness of multimodal journalism formats, community, and personalization features that deepen usage, increase conversion, and improve retention.
•Develop retention strategies for existing users by identifying at-risk usage patterns and creating lifecycle campaigns designed to re-habituate users before they cancel.

Pay and Benefits

Salary: USD 230,000 - 250,000 annually

Perks:MedicalDentalVision401kPaid LeavePaid Sick

Key Requirements

•12+ years of related experience in marketing, product, or growth.
•4+ years in a product marketing leadership role driving download, registration, daily active usage, and conversion with high-growth, app-centric, freemium subscription products.
•Experience with consumer mobile apps (iOS/Android), managing in-product and lifecycle campaigns to grow engagement.
•Experience in digital subscription, content, or newsletter businesses and familiarity with newsroom environments, media, or journalism.
•Experience working on products where brand is a competitive advantage, maintaining brand integrity while hitting aggressive growth and conversion KPIs.

Experience:12+ yearsNews mediaJournalismDigital subscriptionMobile apps

Skills:LeadershipCommunicationPresentationCollaborationStrategy

Languages:English

Tech Stack:IOSAndroidMobile appsEmailPush notifications

Company Brief

The New York Times

Operates The New York Times, a global news organization delivering journalism across print and digital platforms, plus specialty sites like Wirecutter. Produces reporting, opinion, multimedia, and subscription-driven content covering national and international affairs.

Industry: News, Journalism & Broadcasting

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: New York, United States

Founded: 1851

Website LinkedIn

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The New York Times

3 months ago

Managing Director, Product Marketing, News

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: New York

Workplace: Onsite

Employment Type: Full time

Job Function: Executive & General Management

Seniority: Sr. Director level

Key Responsibilities

•Define and lead the product marketing strategy for the core Times app, driving downloads, net-new registrations, and daily engagement among users.
•Develop go-to-market strategies for new features and lead high-impact campaigns, complemented by evergreen, multi-channel programs that convert news interest into sustained daily habits.
•Craft and test positioning strategies and messaging frameworks for the News product, including value-exchange messaging that differentiates the free experience from the premium subscription and guides casual readers toward registration and conversion.
•Partner with product and newsroom teams to build awareness of multimodal journalism formats, community, and personalization features that deepen usage, increase conversion, and improve retention.
•Develop retention strategies for existing users by identifying at-risk usage patterns and creating lifecycle campaigns designed to re-habituate users before they cancel.

Pay and Benefits

Salary: USD 230,000 - 250,000 annually

Perks:MedicalDentalVision401kPaid LeavePaid Sick

Key Requirements

•12+ years of related experience in marketing, product, or growth.
•4+ years in a product marketing leadership role driving download, registration, daily active usage, and conversion with high-growth, app-centric, freemium subscription products.
•Experience with consumer mobile apps (iOS/Android), managing in-product and lifecycle campaigns to grow engagement.
•Experience in digital subscription, content, or newsletter businesses and familiarity with newsroom environments, media, or journalism.
•Experience working on products where brand is a competitive advantage, maintaining brand integrity while hitting aggressive growth and conversion KPIs.

Experience:12+ yearsNews mediaJournalismDigital subscriptionMobile apps

Skills:LeadershipCommunicationPresentationCollaborationStrategy

Languages:English

Tech Stack:IOSAndroidMobile appsEmailPush notifications

Company Brief

The New York Times

Industry: News, Journalism & Broadcasting

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: New York, United States

Founded: 1851

Website LinkedIn