Business Analyst

Binance
Hong Kong, Asia, United Arab Emirates
Workplace: RemoteFull timeFunction: Business OperationsEducation: bachelorsSkills: ["Communication","Problem-solving","Collaboration","Analytical"]

Marketing-focused analyst responsible for evaluating campaign performance, customer behavior, and market trends; develops dashboards, collaborates with marketing and sales to define data needs, and provides insights to optimize marketing spend and ROI within Binance’s global ecosystem.

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FursaFursa
Binance
Binance
9 months ago

Business Analyst

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Marketing-focused analyst responsible for evaluating campaign performance, customer behavior, and market trends; develops dashboards, collaborates with marketing and sales to define data needs, and provides insights to optimize marketing spend and ROI within Binance’s global ecosystem.
Location: Hong Kong, Asia, United Arab Emirates
Workplace: Remote
Employment Type: Full time
Job Function: Business Operations

Key Responsibilities

  • •Analyze marketing campaign performance, customer behavior, and market trends to identify opportunities and risks.
  • •Develop and maintain marketing dashboards and reports to track KPIs and ROI.
  • •Collaborate with marketing and sales teams to define data requirements and support campaign planning.
  • •Conduct competitor analysis and market research to inform marketing strategies.
  • •Use data visualization tools to present insights clearly to stakeholders.

Pay and Benefits

Perks:Remote Work

Key Requirements

  • •Bachelor’s degree in Marketing, Business, Statistics, or related field.
  • •Proven experience in marketing analysis, business intelligence, or related roles.
  • •Proficiency in data analysis tools such as Excel, SQL, Tableau, Power BI, or similar.
  • •Strong analytical skills with the ability to interpret complex data.
  • •Bilingual English/Mandarin is required to coordinate with overseas partners and stakeholders.
Experience:MarketingData analyticsBusiness intelligence
Education:Bachelor's
Skills:CommunicationProblem-solvingCollaborationAnalytical
Languages:EnglishMandarin
Tech Stack:ExcelSQLTableauPower BIPythonR

Company Brief

Binance
Operates one of the world’s largest cryptocurrency exchanges, offering spot and derivatives trading, a native token (BNB), wallet services, staking, and a broad suite of crypto financial products and infrastructure.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Valuation: Unicorn (USD 1B+)
Funding: Bootstrapped
Headquarters: George Town, Cayman Islands
Founded: 2017
WebsiteLinkedIn