Tinder Marketing Manager (2-year Contractor)

Match Group
Seoul
Workplace: HybridContractFunction: Marketing & GrowthExperience: 5-8 yearsSkills: ["Storytelling","Communication","Presentation skills","Cross-functional collaboration","Data-informed decision making","Ownership","Adaptability","Problem-solving"]

Lead locally relevant brand and growth marketing for Tinder in Korea as a 2-year contractor. Own integrated 360 campaigns across paid, owned, earned, social, influencer, CRM, experiential, and digital channels, working with creative, media, PR/Comms, Legal, and product marketing partners. Manage media planning, budgets, optimization, and performance reporting; run social-first influencer and partnership initiatives; and use campaign and audience data to improve ROI and engagement.

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Match Group
Match Group
21 hours ago

Tinder Marketing Manager (2-year Contractor)

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Job Summary

Lead locally relevant brand and growth marketing for Tinder in Korea as a 2-year contractor. Own integrated 360 campaigns across paid, owned, earned, social, influencer, CRM, experiential, and digital channels, working with creative, media, PR/Comms, Legal, and product marketing partners. Manage media planning, budgets, optimization, and performance reporting; run social-first influencer and partnership initiatives; and use campaign and audience data to improve ROI and engagement.
Location: Seoul
Workplace: Hybrid
Employment Type: Contract · Permanent
Job Function: Marketing & Growth

Key Responsibilities

  • •Manage the development and execution of integrated marketing strategies and campaigns across paid, owned, earned, social, influencer, CRM, experiential, and digital channels.
  • •Drive culturally relevant, insight-led marketing initiatives that strengthen Tinder’s brand relevance, engagement, and growth in Korea.
  • •Partner with creative and media agencies plus PR/Comms, CRM, Product Marketing, Legal, and other stakeholders to deliver impactful 360 campaigns from ideation through execution.
  • •Oversee media planning, budget allocation, channel strategy, campaign optimization, and performance reporting with digital media agencies across digital platforms.
  • •Lead social-first marketing initiatives (influencer, creator, partnerships, content-driven campaigns) and analyze results to improve ROI and support data-informed decision making.

Key Requirements

  • •5–8 years of experience in brand marketing, growth marketing and/or digital marketing.
  • •Experience within consumer tech, digital platforms, entertainment, gaming, lifestyle, or other culturally driven brands preferred.
  • •Strong understanding of Korean youth culture, digital behavior, social platforms, internet culture, and evolving consumer trends.
  • •Proven experience leading integrated multi-channel campaigns across paid media, social, influencer, CRM, partnerships, and experiential marketing.
  • •Hands-on experience managing digital media strategy and execution across platforms such as Meta, Google (incl. YouTube), TikTok, Kakao, Naver, X, and other digital ecosystems.
Experience:5-8 yearsConsumer techDigital platformsEntertainmentGamingLifestyleCulturally driven brandsSocial media
Skills:StorytellingCommunicationPresentation skillsCross-functional collaborationData-informed decision makingOwnershipAdaptabilityProblem-solving
Languages:EnglishKorean
Tech Stack:IOSAndroidWebBackendMetaGoogleYouTubeTikTokKakaoNaverXCRMSocial platformsDigital ecosystems

Company Brief

Match Group
Operates a portfolio of consumer dating products and services, including Tinder, Match.com, PlentyOfFish, and Hinge, connecting millions of users globally through mobile and web platforms.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dallas, United States
Founded: 1995
Glassdoor
Glassdoor: 3.8
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