TikTok Shop - Category Strategist, FMCG (Thailand)

TikTok
Bangkok
Workplace: OnsiteFull timeFunction: Data Science & Machine LearningExperience: 2-5 yearsEducation: bachelorsSkills: ["Analytical thinking","Logical reasoning","Problem-solving","Attention to detail","Project management"]

Drive consumer traffic and conversion for TikTok Shop by planning and executing annual campaign calendars for key categories, merchants, and brands in Thailand. Own go-to-market and seller/brand growth and merchandise strategy, monitor operational metrics with the data team, and deliver business, insight, and trend analyses to improve category performance through dashboards and reporting. Partner with product, category, and project teams on initiatives and decisions.

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FursaFursa
TikTok
TikTok
1 month ago

TikTok Shop - Category Strategist, FMCG (Thailand)

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Last checked: 33 minutes agoStatus: Live

Job Summary

Drive consumer traffic and conversion for TikTok Shop by planning and executing annual campaign calendars for key categories, merchants, and brands in Thailand. Own go-to-market and seller/brand growth and merchandise strategy, monitor operational metrics with the data team, and deliver business, insight, and trend analyses to improve category performance through dashboards and reporting. Partner with product, category, and project teams on initiatives and decisions.
Location: Bangkok
Workplace: Onsite
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Disassemble goals, formulate budget plans, and translate goals into executable plans.
  • •Develop and evolve go-to-market, seller/brand growth, and merchandise strategy for the local market.
  • •Build and monitor operational indices and partner with the data team to optimize data products.
  • •Identify risks and streamline business efficiencies; implement and manage important merchant strategies.
  • •Produce reporting and monitoring dashboards, respond to ad-hoc data needs, and provide business/insight/trend analysis to improve category performance.

Key Requirements

  • •Minimum Bachelor’s Degree or above.
  • •2-5 years of experience in ecommerce platforms, consulting, internet strategy, market research, or business analytics with relevant eCommerce experience.
  • •Strong analytical, logical, and problem-solving skills with attention to detail.
  • •Experience managing projects across different scales, including planning, root-cause identification, risk mitigation, and process optimization.
  • •English proficiency required; Thai language proficiency required.
Experience:2-5 yearsE-commerceInternet strategyBusiness analyticsConsulting
Education:Bachelor's
Skills:Analytical thinkingLogical reasoningProblem-solvingAttention to detailProject management
Languages:EnglishThai
Tech Stack:Data visualizationData miningDashboards

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn