Lead Global E-Commerce Paid Media

Puma
Germany
Full timeFunction: Administration & Executive AssistanceExperience: 8+ yearsEducation: bachelorsSkills: ["Stakeholder management","Communication","Organizational change","Cross-functional collaboration","Hands-on execution"]

Shape and drive the global paid media strategy for PUMA’s eCommerce business across 20+ international markets. Own the vision, framework, and execution for Paid Search and Paid Social, defining investment and planning models, measurement and incrementality testing, and trusted reporting across global stakeholders. Lead a structured test-and-learn agenda, manage media and technology partner relationships, and support the evolution of PUMA’s performance media operating model while collaborating closely with cross-functional teams.

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Puma
Puma
2 days ago

Lead Global E-Commerce Paid Media

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Last checked: 12 hours agoStatus: Live

Job Summary

Shape and drive the global paid media strategy for PUMA’s eCommerce business across 20+ international markets. Own the vision, framework, and execution for Paid Search and Paid Social, defining investment and planning models, measurement and incrementality testing, and trusted reporting across global stakeholders. Lead a structured test-and-learn agenda, manage media and technology partner relationships, and support the evolution of PUMA’s performance media operating model while collaborating closely with cross-functional teams.
Location: Germany
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Own PUMA’s global paid media strategy across Paid Search and Paid Social, including investment frameworks and planning models.
  • •Lead measurement and investment decisions, managing attribution, incrementality testing, media effectiveness, and performance reporting frameworks.
  • •Drive a structured test-and-learn agenda across audiences, creative, automation, and full-funnel media strategies, and scale learnings into playbooks.
  • •Manage strategic partnerships with global media and technology partners, ensuring agency performance, governance, commercial effectiveness, and data security standards.
  • •Establish global governance standards and partner with Brand, Creative, CRM, eCommerce, Product, Analytics, and regional marketing teams to translate performance into commercial insights.

Key Requirements

  • •8+ years of experience in Paid Search and Paid Social, including leadership ownership of strategy, investment, and teams.
  • •Proven success managing global or multi-market performance marketing programs across multiple regions.
  • •Deep expertise across Google Ads, Meta Ads Manager, TikTok, and modern paid media automation solutions.
  • •Strong understanding of attribution, incrementality testing, GA4, marketing measurement, and media investment optimization.
  • •Hands-on ability to translate insights into actionable budget allocation recommendations tied to business performance and ROI.
Experience:8+ years
Education:Bachelor's
Skills:Stakeholder managementCommunicationOrganizational changeCross-functional collaborationHands-on execution
Tech Stack:Paid SearchPaid SocialGoogle AdsMeta Ads ManagerTikTokPaid media automationGA4AttributionIncrementality testingMarketing measurementMMMCRMCDPAI-powered marketing solutions

Company Brief

Puma
Global athletic and casual footwear, apparel, and accessories brand designing, developing, marketing and selling sports-inspired products for consumers and athletes worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1948
WebsiteLinkedIn