PRADA In-Store CRM Manager, Selfridges

Consolidate and maintain accurate in-store customer data, then use CRM performance insights to support store leadership with KPIs, MBOs, and actionable store strategies. Launch, monitor, and enhance in-store CRM system functions, produce customer lists and reports, and interpret results for local marketing activities. Deliver regular CRM training to the sales team and support VOCE customer satisfaction survey activities, ensuring effective follow-up based on store feedback.