Senior Director, GTM Product Marketing

Braze
Chicago, New York
Workplace: HybridFull timeUSD 158,000 - 236,000 annuallyFunction: Marketing & GrowthSkills: ["Strategic thinking","Messaging","Writing","Presenting","Prioritization"]

Lead Braze’s GTM Product Marketing messaging to turn core positioning into a compelling field narrative. Own the playbooks, narratives, assets, and channels that make products legible to Sales, Sales Engineering, Customer Success, and Partnerships. Run a player-coach model managing and developing a small team while partnering with technology/services delivery partners, translating complex value into buyer-ready language, and using AI judiciously to scale impact.

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Braze
Braze
1 month ago

Senior Director, GTM Product Marketing

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Last checked: 8 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Lead Braze’s GTM Product Marketing messaging to turn core positioning into a compelling field narrative. Own the playbooks, narratives, assets, and channels that make products legible to Sales, Sales Engineering, Customer Success, and Partnerships. Run a player-coach model managing and developing a small team while partnering with technology/services delivery partners, translating complex value into buyer-ready language, and using AI judiciously to scale impact.
Location: Chicago, New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Shape core messaging and positioning into a field narrative by persona, segment, and funnel stage.
  • •Own the system (plays, narratives, assets, and channels) that makes product information legible to the GTM organization.
  • •Partner with technology and services delivery partners on launches and programs, aligning priorities and building joint go-to-market motions.
  • •Own GTM narrative for Braze-delivered services (support, onboarding, education) and articulate their differentiator value.
  • •Lead and develop a team of GTM PMMs as a player-coach, setting priorities and raising the bar on craft while translating complex technology into buyer-ready language.
Travel: Medium travel

Pay and Benefits

Salary: USD 158,000 - 236,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionLife InsuranceDisabilityRetirementEquityPaid LeaveParental LeaveLearning Budget

Key Requirements

  • •10+ years of experience in Product Marketing, GTM/field marketing, or a closely related GTM function, including leading and developing people.
  • •Experience building field-facing narratives and enablement that influenced pipeline, deal velocity, or win rates.
  • •Deep experience in B2B SaaS, ideally in martech, with strong command of the competitive and AI landscape.
  • •Proven ability to translate complex technology into buyer-ready language and help a field organization do the same.
  • •Experience building joint go-to-market motions with technology or services delivery partners, enabling partners and aligning priorities on launches and programs.
Experience:MartechGTM/field marketingB2B SaaSCustomer engagementAI
Skills:Strategic thinkingMessagingWritingPresentingPrioritization
Languages:English
Tech Stack:AIMartechB2B SaaS

Company Brief

Braze
Provides a customer engagement platform that helps brands create personalized messaging and lifecycle campaigns across mobile, web, email, and other channels to drive retention, engagement, and revenue.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 2011
WebsiteLinkedIn