Senior Director of Paid Media (Growth)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Own and lead the paid media function for a global consumer brand, directing strategy across performance and brand channels. Translate business objectives into integrated, channel-agnostic paid media plans spanning paid social, search, programmatic, and video/CTV. Build a test-and-learn and measurement approach using MMM, incrementality, and attribution, while scaling teams and partnering cross-functionally across creative, data/analytics, product, and finance to drive revenue and growth.

Location: Redwood City

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Translate company business objectives into holistic, channel-integrated paid media strategies across performance and brand activity.
•Lead, mentor, and scale paid media teams across global markets and own channel strategy and activation roadmaps.
•Establish and continuously optimize a test-and-learn framework to improve efficiency and measurable business impact.
•Define the measurement and attribution approach across paid channels, including MMM and incrementality testing, and maintain reporting tied to KPIs.
•Partner with creative, data/analytics, product, and finance teams and manage agency/vendor relationships including publisher partnerships and RFP processes.

Key Requirements

•10+ years of paid media experience, including significant time in senior or director-level roles with full channel ownership.
•Proven experience working with apps and/or marketplace businesses and understanding their unique performance dynamics.
•Must be based in or willing to relocate to San Francisco, CA, and meet in-office requirements.
•Hands-on expertise across paid social, paid search/SEM, programmatic, and video/linear channels, with ability to go deep when required.
•Strong measurement expertise, including Media Mix Modeling (MMM), incrementality, and attribution modeling.

Experience:10+ yearsConsumer brandDigital brandsE-commerceTwo-sided marketplacePerformance marketing

Skills:Strategic leadershipData-driven decision-makingTeam leadershipCommunicationAnalytical mindset

Tech Stack:MetaTikTokXPinterestGoogle SuiteSEMShoppingYouTubeDV360ProgrammaticLinearCTVGoogle AnalyticsAdobe AnalyticsMedia Mix Modeling (MMM)Incrementality testingAttribution modelingRFP

Company Brief

Poshmark

Industry: Online Marketplaces

Website

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Poshmark

1 month ago

Senior Director of Paid Media (Growth)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 21 hours agoStatus: Live

Job Summary

Location: Redwood City

Workplace: Hybrid

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Translate company business objectives into holistic, channel-integrated paid media strategies across performance and brand activity.
•Lead, mentor, and scale paid media teams across global markets and own channel strategy and activation roadmaps.
•Establish and continuously optimize a test-and-learn framework to improve efficiency and measurable business impact.
•Define the measurement and attribution approach across paid channels, including MMM and incrementality testing, and maintain reporting tied to KPIs.
•Partner with creative, data/analytics, product, and finance teams and manage agency/vendor relationships including publisher partnerships and RFP processes.

Key Requirements

•10+ years of paid media experience, including significant time in senior or director-level roles with full channel ownership.
•Proven experience working with apps and/or marketplace businesses and understanding their unique performance dynamics.
•Must be based in or willing to relocate to San Francisco, CA, and meet in-office requirements.
•Hands-on expertise across paid social, paid search/SEM, programmatic, and video/linear channels, with ability to go deep when required.
•Strong measurement expertise, including Media Mix Modeling (MMM), incrementality, and attribution modeling.

Experience:10+ yearsConsumer brandDigital brandsE-commerceTwo-sided marketplacePerformance marketing

Skills:Strategic leadershipData-driven decision-makingTeam leadershipCommunicationAnalytical mindset

Tech Stack:MetaTikTokXPinterestGoogle SuiteSEMShoppingYouTubeDV360ProgrammaticLinearCTVGoogle AnalyticsAdobe AnalyticsMedia Mix Modeling (MMM)Incrementality testingAttribution modelingRFP

Company Brief

Poshmark

Industry: Online Marketplaces

Website