Director, Marketing Strategist, Nashville - The Orchard

Sony Music
Nashville
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 10+ yearsSkills: ["Strategic thinking","Creative problem-solving","Communication","Collaboration"]

Lead integrated marketing strategy and execution for high-profile artist and label partners in Nashville. Own end-to-end campaign planning, rollout, measurement, and optimization across multiple markets and genres, using audience insights and performance analytics. Serve as the marketing point of contact for partners, overseeing culturally resonant creative storytelling and driving innovation across content, digital strategy, D2C/e-commerce, and CRM channels like email and SMS. Work cross-functionally across global teams and support occasional late nights/weekends.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Sony Music
Sony Music
1 month ago

Director, Marketing Strategist, Nashville - The Orchard

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Lead integrated marketing strategy and execution for high-profile artist and label partners in Nashville. Own end-to-end campaign planning, rollout, measurement, and optimization across multiple markets and genres, using audience insights and performance analytics. Serve as the marketing point of contact for partners, overseeing culturally resonant creative storytelling and driving innovation across content, digital strategy, D2C/e-commerce, and CRM channels like email and SMS. Work cross-functionally across global teams and support occasional late nights/weekends.
Location: Nashville
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Develop and execute integrated marketing strategies for priority artists, labels, and releases across multiple markets and genres.
  • •Own campaign planning, rollout strategy, execution, and measurement—aligning efforts with audience, platforms, market trends, and KPIs.
  • •Act as the marketing point of contact for assigned label and artist partners, providing strategic counsel and building long-term relationships.
  • •Oversee culturally resonant campaign concepting and execution, driving innovation across content, audience development, digital strategy, creator marketing, D2C/e-commerce, and fan engagement in both third-party and owned channels.
  • •Translate campaign data and audience insights into actionable strategy; monitor performance across platforms and present results, learnings, and recommendations to stakeholders.

Pay and Benefits

Perks:Health InsuranceDentalVision401kLife InsuranceDisability Coverage

Key Requirements

  • •10+ years of experience in music marketing, brand strategy, or entertainment/media, with a strong track record managing high-impact campaigns.
  • •Deep understanding of the music ecosystem across digital platforms, streaming, social, live events, and fan engagement channels.
  • •Proficiency in audience development, including first-party data (email and SMS), content strategy, performance analysis, and CRM tactics.
  • •Strong communication skills with the ability to influence and inspire internal and external partners.
  • •Comfort operating in a fast-paced environment and managing a high volume of work.
Experience:10+ yearsMusic marketingEntertainment/mediaDigital platformsStreamingFan engagement
Skills:Strategic thinkingCreative problem-solvingCommunicationCollaboration
Languages:English
Tech Stack:CRMEmailSMSD2CE-commerce

Company Brief

Sony Music
Global recorded music company and artist services organization managing recording, publishing partnerships, and distribution for major and independent artists across diverse genres worldwide.
Industry: Music Industry
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York, United States
Founded: 1929
Glassdoor
Glassdoor: 3.6
WebsiteLinkedInGlassdoor