Director, Marketing

Visa
Florida
Workplace: HybridFull timeUSD 151,600 - 242,800 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Collaboration","Communication","Leadership","Innovation","Data-driven thinking"]

Lead the evolution and execution of Visa’s regional social strategy across Latin America. Partner with subregional teams, agencies, and internal stakeholders to deliver social-native creative, strengthen brand relevance, and develop new social marketing services for clients. Drive creative standards, influencer/influence partnerships, social listening, and platform insights, while optimizing performance through data analysis and actionable campaign reporting.

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FursaFursa
Visa
Visa
2 days ago

Director, Marketing

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Last checked: 4 hours agoStatus: Live

Job Summary

Lead the evolution and execution of Visa’s regional social strategy across Latin America. Partner with subregional teams, agencies, and internal stakeholders to deliver social-native creative, strengthen brand relevance, and develop new social marketing services for clients. Drive creative standards, influencer/influence partnerships, social listening, and platform insights, while optimizing performance through data analysis and actionable campaign reporting.
Location: Florida
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Develop and implement comprehensive social media strategies to increase brand relevance and deliver business results.
  • •Partner with regional and local social agencies to ensure alignment with global and regional social vision and creative standards.
  • •Translate platform best practices, algorithm shifts, and competitive intelligence into actionable creative and content recommendations.
  • •Integrate social listening, audience insights, influencer collaborations, and storytelling into strategic planning.
  • •Monitor, analyze, and report social media campaign performance, providing actionable optimization insights.
Travel: Low travel

Pay and Benefits

Salary: USD 151,600 - 242,800 annually
Perks:Health InsuranceDentalVision401kFsa/hsaLife InsurancePaid LeaveWellness Stipend

Key Requirements

  • •10+ years of work experience with a Bachelor’s Degree, or 8+ years with an Advanced Degree, or 3+ years with a PhD.
  • •5+ years of experience in social strategy roles, leading digital and social marketing initiatives with agency partners and social platforms.
  • •Demonstrated experience as a creative lead integrating creative insights into strategic planning.
  • •Proven track record leading social content production with storytelling and brand building.
  • •Strong performance measurement and data analysis skills to optimize social strategies and content effectiveness.
Experience:Social strategy
Education:Bachelor's
Skills:CollaborationCommunicationLeadershipInnovationData-driven thinking

Company Brief

Visa
Global payments technology company that operates the VisaNet electronic payments network, facilitating credit, debit and digital transactions between consumers, merchants, financial institutions and governments worldwide.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1958
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Glassdoor: 3.8
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