Director, Alliances Partner Marketing

Darktrace
United States
Workplace: RemoteFull timeFunction: Business Development & PartnershipsExperience: 10+ yearsEducation: bachelorsSkills: ["Strategic thinking","Cross-functional collaboration","Communication","Stakeholder alignment","Data-driven mindset"]

Lead Darktrace’s Global Partner Marketing strategy across the technology alliance ecosystem, driving co-messaging, scalable programs, and measurable go-to-market execution. Own alliance-sourced and alliance-influenced pipeline growth, activation-ready toolkits, and marketplace engagement. Partner closely with marketing, sales, product marketing, demand generation, regional teams, and partners to deliver awareness, demand, and revenue impact. Define KPIs, manage budgets and incentives, and inform plans with competitive intelligence while traveling up to 30%.

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FursaFursa
Darktrace
Darktrace
7 hours ago

Director, Alliances Partner Marketing

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Last checked: 7 hours agoStatus: Live

Job Summary

Lead Darktrace’s Global Partner Marketing strategy across the technology alliance ecosystem, driving co-messaging, scalable programs, and measurable go-to-market execution. Own alliance-sourced and alliance-influenced pipeline growth, activation-ready toolkits, and marketplace engagement. Partner closely with marketing, sales, product marketing, demand generation, regional teams, and partners to deliver awareness, demand, and revenue impact. Define KPIs, manage budgets and incentives, and inform plans with competitive intelligence while traveling up to 30%.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Business Development & Partnerships
Seniority: Director level

Key Responsibilities

  • •Develop and execute joint go-to-market strategies with alliance and GTM partners to drive awareness, customer acquisition, marketplace growth, and revenue.
  • •Create co-messaging, campaigns, use cases, and activation toolkits with PMM and GTM to align positioning and support co-sell and pipeline creation.
  • •Drive alliance-sourced and alliance-influenced pipeline growth, including pipeline creation and acceleration for defined audiences/segments.
  • •Orchestrate virtual and in-person events to drive Darktrace value and meetings, and support marketplace listings and promotion.
  • •Define and track KPIs, build repeatable processes for campaign optimization, and manage marketing budgets, MDF, and rebate incentives with accuracy and transparency.
Travel: Medium travel

Pay and Benefits

Perks:Health InsuranceDentalVisionPaid ParentalPet InsuranceLife InsuranceCommuter Benefits401kEmployee Assistance

Key Requirements

  • •Bachelor’s degree in marketing, business management, and/or communications.
  • •10+ years of B2B marketing experience, including 5+ years in technology alliance partnerships and 3+ years in cybersecurity.
  • •Proven track record driving alliance-sourced and alliance-influenced pipeline.
  • •Microsoft and AWS experience required.
  • •Experience with marketing automation/digital marketing tools (e.g., Salesforce, Marketo/HubSpot, Gainsight) and hands-on program scaling (webinars, executive dinners, tradeshow events).
Experience:10+ yearsB2BCybersecurityTechnology alliancesHyperscaler ecosystem
Education:Bachelor's in marketing, business management, and/or communications
Skills:Strategic thinkingCross-functional collaborationCommunicationStakeholder alignmentData-driven mindset
Tech Stack:MicrosoftAWSSalesforceMarketoHubSpotGainsight

Company Brief

Darktrace
Develops AI-driven cybersecurity solutions that detect, respond to, and neutralize cyber threats across cloud, email, network, and endpoint environments using machine learning and anomaly detection to protect enterprises globally.
Industry: Cybersecurity
Company Size: Enterprise (1,001+ employees)
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cambridge, United Kingdom
Founded: 2013
WebsiteLinkedIn