2 days ago

Senior Director, SMB Product Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 17 hours agoStatus: Live

Job Summary

Lead SMB product marketing strategy, messaging, and go-to-market execution for Salesforce’s highest-growth audience. Own the SMB PMM function end-to-end—from narrative and positioning to product launches, sales activation, customer storytelling, market insights, and social. Partner closely with Product, Sales, and Field Marketing to turn buyer truth into pipeline and ACV, while integrating AI via Agentforce and leading a team of product marketers.

Location: San Francisco, Seattle

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Own the SMB narrative end-to-end, including positioning and messaging frameworks grounded in buyer insight and competitive reality.
•Lead high-impact go-to-market strategies for new product releases and features targeting SMB buyers, coordinating with Product, Sales, Demand Generation, and Creative.
•Develop sales activation tools and content for SMB Account Executives and Sales Development Representatives, including pitch decks, talk tracks, battlecards, objection handlers, and training.
•Serve as the authority on the SMB market, turning buyer behavior, competitive landscape, and macro trends into strategy and customer stories.
•Lead the team’s AI transformation by integrating Agentforce to scale content, research, and execution, while managing and developing product marketers.

Pay and Benefits

Salary: USD 181,700 - 304,700 annually

Perks:MedicalDentalVision401kPaid Parental

Key Requirements

•10+ years of B2B product marketing experience, with significant time in SaaS or technology.
•Strong SMB focus and direct experience marketing to SMB buyers.
•Demonstrated ability to articulate SMB buyer daily reality, pain points, and decision drivers.
•Proven track record crafting positioning and leading product launches that drive measurable business impact.
•Experience managing and developing senior product marketers, including Directors.

Experience:10+ yearsB2BSaaSTechnology

Skills:LeadershipExecutive presenceCross-functional alignmentResults orientationAgility

Tech Stack:AIAgentforceSaaSSlack

Company Brief

Salesforce

Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1999

Glassdoor: 4.1

Website LinkedIn Glassdoor

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Salesforce

2 days ago

Senior Director, SMB Product Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 17 hours agoStatus: Live

Job Summary

Location: San Francisco, Seattle

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Own the SMB narrative end-to-end, including positioning and messaging frameworks grounded in buyer insight and competitive reality.
•Lead high-impact go-to-market strategies for new product releases and features targeting SMB buyers, coordinating with Product, Sales, Demand Generation, and Creative.
•Develop sales activation tools and content for SMB Account Executives and Sales Development Representatives, including pitch decks, talk tracks, battlecards, objection handlers, and training.
•Serve as the authority on the SMB market, turning buyer behavior, competitive landscape, and macro trends into strategy and customer stories.
•Lead the team’s AI transformation by integrating Agentforce to scale content, research, and execution, while managing and developing product marketers.

Pay and Benefits

Salary: USD 181,700 - 304,700 annually

Perks:MedicalDentalVision401kPaid Parental

Key Requirements

•10+ years of B2B product marketing experience, with significant time in SaaS or technology.
•Strong SMB focus and direct experience marketing to SMB buyers.
•Demonstrated ability to articulate SMB buyer daily reality, pain points, and decision drivers.
•Proven track record crafting positioning and leading product launches that drive measurable business impact.
•Experience managing and developing senior product marketers, including Directors.

Experience:10+ yearsB2BSaaSTechnology

Skills:LeadershipExecutive presenceCross-functional alignmentResults orientationAgility

Tech Stack:AIAgentforceSaaSSlack

Company Brief

Salesforce

Industry: SaaS

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 1999

Glassdoor: 4.1

Website LinkedIn Glassdoor