Director UX Research (Amsterdam, NH, NL)

Adidas
Amsterdam
Workplace: HybridFull timeFunction: Research & Scientific (R&D)Experience: 8+ yearsSkills: ["Leadership","Coaching","Stakeholder management","Strategic thinking","Communication"]

Lead adidas’ global UX Research function and the operational foundations that help Experience Design teams work effectively at scale. Own the research strategy and 12‑month portfolio across qualitative and quantitative methods, ensuring consumer insights drive strategy, roadmaps, briefs, and prioritisation. Build and govern research operations, tooling, budgets, vendor and contract management, metrics, and knowledge systems, while leading a multidisciplinary team and partnering across Product, Analytics, Data Science, and more.

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Adidas
Adidas
14 hours ago

Director UX Research (Amsterdam, NH, NL)

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Last checked: 14 hours agoStatus: Live

Job Summary

Lead adidas’ global UX Research function and the operational foundations that help Experience Design teams work effectively at scale. Own the research strategy and 12‑month portfolio across qualitative and quantitative methods, ensuring consumer insights drive strategy, roadmaps, briefs, and prioritisation. Build and govern research operations, tooling, budgets, vendor and contract management, metrics, and knowledge systems, while leading a multidisciplinary team and partnering across Product, Analytics, Data Science, and more.
Location: Amsterdam
Workplace: Hybrid
Employment Type: Full time
Job Function: Research & Scientific (R&D)
Seniority: Director level

Key Responsibilities

  • •Set and drive a 12-month UX research vision and strategy connected to Digital, Consumer Experience, and Experience Design priorities.
  • •Lead the end-to-end research portfolio across generative, evaluative, qualitative, and quantitative research to focus on highest-value consumer and business questions.
  • •Own research operations, tooling, privacy/consent governance, knowledge management, participant access, vendor operations, and insight enablement platforms.
  • •Lead budget, contracts, and supplier performance planning for research agencies, recruitment partners, software, and other external services.
  • •Lead and develop a multidisciplinary UX Research and Operations team, setting quality standards and inclusive, ethical, evidence-led research practices.

Key Requirements

  • •8+ years’ experience in UX research, user research, consumer insights or related fields, with responsibility in complex digital or eCommerce environments.
  • •Set a compelling research vision and translate it into portfolio choices, operating models, measurable outcomes, and day-to-day priorities.
  • •Deep expertise in qualitative and quantitative research, including selecting, combining, and quality-assuring methods across the product lifecycle.
  • •Led research operations or comparable operational portfolios covering tooling, research repositories, participant access, governance, vendors, budgets, and contracts.
  • •Demonstrated that research changed strategy, prioritisation, product direction, or investment decisions, not only execution delivery.
Experience:8+ yearsUX researchUser researchConsumer insightsDigitalECommerce
Skills:LeadershipCoachingStakeholder managementStrategic thinkingCommunication
Languages:English
Tech Stack:AIAutomationResearch toolingKnowledge management

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
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