Senior Lifecycle Marketing Manager (Full Remote - EMEA)

EverAI
Malta
Workplace: RemoteFull timeEUR 85,000 - 105,000 annuallyFunction: Marketing & GrowthSkills: ["Ownership","Cross-functional collaboration","Clear communication","Experimentation mindset","Analytical thinking"]

Own the full CRM lifecycle to turn growing user demand into a major revenue channel—driving onboarding, conversion, retention, and reactivation. Use behavioral data to uncover where users disengage, design first-purchase journeys and token/purchase flows, and run experiments with strong measurement to scale what works. Partner closely with Product, Data, Engineering, and Creative to improve tooling, tracking, messaging, offers, and reporting at massive scale.

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FursaFursa
EverAI
EverAI
1 day ago

Senior Lifecycle Marketing Manager (Full Remote - EMEA)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 8 hours agoStatus: Live

Job Summary

Own the full CRM lifecycle to turn growing user demand into a major revenue channel—driving onboarding, conversion, retention, and reactivation. Use behavioral data to uncover where users disengage, design first-purchase journeys and token/purchase flows, and run experiments with strong measurement to scale what works. Partner closely with Product, Data, Engineering, and Creative to improve tooling, tracking, messaging, offers, and reporting at massive scale.
Location: Malta
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead CRM strategy and execution across onboarding, first purchase, repeat purchasing, retention, and reactivation across email, push notifications, in-product messaging, and promotions.
  • •Use behavioral data to identify where users lose interest, stop engaging, or miss opportunities to purchase.
  • •Build onboarding and first-purchase journeys including abandoned-payment, offers, and follow-ups to convert registered users.
  • •Increase token purchases, repeat purchasing, retention, reactivation, and LTV via segmentation, personalization, and timing.
  • •Run and measure CRM experiments, scale winners, and partner with Product, Data, Engineering, and Creative to improve tracking, tooling, messages, reporting, and offers.

Pay and Benefits

Salary: EUR 85,000 - 105,000 annually
Perks:Remote WorkPaid LeaveHealth InsuranceLearning Budget

Key Requirements

  • •You’ve scaled CRM before and can show revenue, conversion, repeat purchase, retention, reactivation, or LTV improvements with real numbers.
  • •You understand consumer growth in a high-volume B2C subscription business where CRM directly impacts revenue.
  • •You can build segments, journeys, experiments, campaign logic, and performance analysis rather than only making recommendations.
  • •You can validate results using testing, control groups, attribution, and incrementality based on user behavior.
  • •You collaborate effectively across technical, creative, and commercial stakeholders in English.
Experience:B2CSubscription businessConsumer growthHigh-volume CRMRevenue analyticsExperimentation
Skills:OwnershipCross-functional collaborationClear communicationExperimentation mindsetAnalytical thinking
Languages:English
Tech Stack:ChatGPTCursorHugging FaceClaude Code

Company Brief

EverAI
Builds large-scale AI companionship products and moderation tech (EverGuard); provides conversational AI girlfriend/boyfriend platforms and creator-focused generative tools for millions of users worldwide.
Industry: AI & Machine Learning
Company Size: Medium (51 to 250 employees)
Revenue: USD 1M to 5M
Growth: Early Stage Startup
Funding: Seed
Headquarters: Santa Venera, Malta
Founded: 2023
WebsiteLinkedIn