Director - Demand Generation

Freshworks
San Mateo
Workplace: HybridFull timeUSD 225,000 - 280,000 annuallyFunction: Marketing & GrowthSkills: ["Analytical skills","Partnership skills","Leadership","Experimentation mindset"]

Build and modernize Freshworks’ scaled demand engine across the product portfolio. Own day-to-day demand generation strategy and execution across channels (SEM, SEO, AI search/GEO, content syndication, webinars, lifecycle, and more), leveraging AI-native and agentic workflows. Partner with Sales, RevOps, Product Marketing, Analytics, and regional marketing to drive qualified pipeline, optimize CAC/CPL and conversion metrics, manage multi-million-dollar budgets, and lead a high-performing demand generation team.

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Freshworks
Freshworks
21 hours ago

Director - Demand Generation

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Last checked: 11 hours agoStatus: Live

Job Summary

Build and modernize Freshworks’ scaled demand engine across the product portfolio. Own day-to-day demand generation strategy and execution across channels (SEM, SEO, AI search/GEO, content syndication, webinars, lifecycle, and more), leveraging AI-native and agentic workflows. Partner with Sales, RevOps, Product Marketing, Analytics, and regional marketing to drive qualified pipeline, optimize CAC/CPL and conversion metrics, manage multi-million-dollar budgets, and lead a high-performing demand generation team.
Location: San Mateo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own and execute the scaled demand generation roadmap across the product portfolio, balancing pipeline goals, audience priorities, channel performance, and budget.
  • •Build and optimize always-on demand programs across SEM, SEO, AI search/GEO, content syndication, webinars, conversational marketing, and lifecycle/nurture.
  • •Design AI-native and agentic workflows for audience identification, orchestration, lead qualification, personalization, optimization, and reporting.
  • •Drive performance across demand metrics (MQCs/MQLs, SAOs, conversion rates, pipeline contribution/velocity, CAC, CPL, channel efficiency) and manage multi-million-dollar budgets using incremental ROI.
  • •Partner on lead scoring/qualification/routing and coordinate with Sales, RevOps, Product Marketing, Analytics, and regional marketing; lead and develop the demand generation team.

Pay and Benefits

Salary: USD 225,000 - 280,000 annually

Key Requirements

  • •10+ years of experience in B2B demand generation, growth marketing, or performance marketing, ideally in enterprise SaaS.
  • •Proven experience owning scaled demand generation programs and delivering measurable pipeline targets.
  • •Experience managing multi-million-dollar marketing budgets and making allocation decisions based on performance and ROI.
  • •Strong understanding of demand generation economics (CPL, CAC, conversion rates, pipeline coverage and velocity, incremental return).
  • •Hands-on experience with AI-enabled or agentic workflows in marketing/demand generation and with marketing automation/CRM platforms.
Experience:B2BDemand generationGrowth marketingPerformance marketingEnterprise SaaSAI-native
Skills:Analytical skillsPartnership skillsLeadershipExperimentation mindset
Languages:English (US)
Tech Stack:MarketoHubSpotPardotSalesforce6senseDemandbaseQualifiedDrift

Company Brief

Freshworks
Provides cloud-based customer engagement, CRM and ITSM software (Freshdesk, Freshservice, Freshsales) that helps businesses manage customer and employee experiences through SaaS products and AI-driven tools.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2010
Glassdoor
Glassdoor: 3.5
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