Senior Product Manager, AI Adoption & Growth

Demandbase
United States
Workplace: RemoteFull timeFunction: Product ManagementSkills: ["Analytical thinking","Experimental judgment","Cross-functional influence","Customer-centric problem solving","Strategic product thinking"]

Own the end-to-end AI adoption and growth funnel for Demandbase’s agentic marketing roadmap, from first discovery and time-to-value through repeat AI usage and commercial expansion. Define the product-led growth strategy, customer value behaviors, activation for priority JTBD, and success metrics for retention and expansion. Lead product experiments across onboarding, recommendations, templates, notifications, approvals, and upgrade paths, partnering with analytics, data science, and cross-functional teams on AI packaging and monetization.

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FursaFursa
Demandbase
Demandbase
2 days ago

Senior Product Manager, AI Adoption & Growth

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Own the end-to-end AI adoption and growth funnel for Demandbase’s agentic marketing roadmap, from first discovery and time-to-value through repeat AI usage and commercial expansion. Define the product-led growth strategy, customer value behaviors, activation for priority JTBD, and success metrics for retention and expansion. Lead product experiments across onboarding, recommendations, templates, notifications, approvals, and upgrade paths, partnering with analytics, data science, and cross-functional teams on AI packaging and monetization.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Product Management
Seniority: Mid level

Key Responsibilities

  • •Define the product-led growth strategy for Demandbase’s AI-native application.
  • •Own the end-to-end adoption funnel from discovery and activation through repeat use, capability adoption, AI consumption, and expansion.
  • •Identify meaningful customer value behaviors and reduce time to first meaningful AI outcome.
  • •Design and run product experiments across onboarding, recommendations, defaults/templates, notifications/approvals, usage visibility, and upgrade paths.
  • •Partner with application PMs and cross-functional teams (Product Analytics, Data Science, Finance, Sales, Customer Success, Marketing) to drive instrumentation, AI packaging/credit models/trials/entitlements, and expansion motions.

Key Requirements

  • •5+ years in product management or a related field, with experience in SaaS growth, PLG, AI products, or workflow platforms.
  • •Demonstrated ability to move activation, retention, expansion, or consumption metrics through shipped product changes.
  • •Comfort working across onboarding, core workflows, lifecycle engagement, packaging, and monetization.
  • •Strong analytical and experimental judgment, able to distinguish correlation from evidence sufficient for product decisions.
  • •Experience influencing multiple product teams and familiarity with enterprise buying and adoption dynamics (admins, champions, permissions, and sales-assisted expansion).
Experience:SaaSPLGAI productsWorkflow platformsEnterpriseB2B
Skills:Analytical thinkingExperimental judgmentCross-functional influenceCustomer-centric problem solvingStrategic product thinking

Company Brief

Demandbase
Demandbase provides an account‑based go‑to‑market (GTM) platform combining account intelligence, B2B intent data, advertising, and AI to help enterprises identify, engage, and convert high‑value accounts and accelerate pipeline growth.
Industry: Enterprise Software
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Funding: Private Equity Backed
Headquarters: San Francisco, United States
Founded: 2007
Glassdoor
Glassdoor: 3.8
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