Sr Specialist DCXe

NBC Universal
United States
Workplace: HybridFull timeUSD 75,000 - 90,000 annuallyFunction: Marketing & GrowthExperience: 3+ yearsEducation: bachelorsSkills: ["Ownership","Data fluency","Strategic vision","Attention to detail","Stakeholder management"]

Lead digital strategy and tactical execution for destination and campaign initiatives across websites, mobile apps, and online stores. Partner with content, analytics, and marketing to translate priorities into deliverables, measure performance, and evolve testing and personalization strategies. Manage launch readiness and QA, monitor post-launch issues, and champion guest-first experience improvements through reusable templates, playbooks, and data-driven learnings.

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NBC Universal
NBC Universal
1 day ago

Sr Specialist DCXe

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Job Summary

Lead digital strategy and tactical execution for destination and campaign initiatives across websites, mobile apps, and online stores. Partner with content, analytics, and marketing to translate priorities into deliverables, measure performance, and evolve testing and personalization strategies. Manage launch readiness and QA, monitor post-launch issues, and champion guest-first experience improvements through reusable templates, playbooks, and data-driven learnings.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop digital strategy and tactical execution plans for destination and campaign initiatives across websites, mobile apps, and online stores.
  • •Create strategic input documents for campaigns and destination programs (e.g., journey maps, SEO requirements, personalization strategies, and page planning) and align cross-platform implementations.
  • •Review web and app performance using analytics, produce actionable insights, and define testing strategies (A/B, personalization, usability) to improve guest experiences and business outcomes.
  • •Represent DCXE to ensure required digital tactics are captured and executed; manage digital proofs, facilitate stakeholder review, and perform QA on web, app, and store content before launch.
  • •Monitor digital properties post-launch, troubleshoot experience errors, and drive continuous improvement through scalable templates, playbooks, and backlog refinement.

Pay and Benefits

Salary: USD 75,000 - 90,000 annually
Perks:Health InsuranceDentalVision401kPaid Leave

Key Requirements

  • •Bachelor’s degree in Marketing, Communications, Business, or Advertising (Master’s is a plus).
  • •3+ years of experience in digital marketing, eCommerce, or related fields, managing complex projects from strategy through execution across web and app platforms.
  • •Strong project management, prioritization, and organizational skills with high attention to detail in fast-paced, deadline-driven environments.
  • •Excellent problem-solving and stakeholder management skills, including the ability to anticipate risks and drive execution independently.
  • •Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), with advanced Excel and PowerPoint experience a plus.
Experience:3+ yearsDigital marketingECommerce
Education:Bachelor's in Marketing, Communications, Business or Advertising
Skills:OwnershipData fluencyStrategic visionAttention to detailStakeholder management
Languages:English
Tech Stack:Microsoft OfficeWordExcelPowerPointOutlookAdobe AnalyticsQMCMSA/B testingMultivariate testingUsability testingPersonalizationPersonalization platformsSEO

Company Brief

NBC Universal
NBCUniversal is a global media and entertainment company producing and distributing film, television, news, sports and streaming content, and operating theme parks and consumer experiences across a portfolio of well-known brands including NBC, Universal Pictures and Peacock.
Industry: Film & Television
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: New York City, United States
Founded: 2004
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