Head of Marketing Data, APAC

Diageo
Philippines
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 8+ yearsSkills: ["Interpersonal","Influencing","Collaboration","Strategic thinking"]

Lead Diageo’s Marketing Data agenda across APAC within the Marketing Operations & MarTech team. Clarify regional data needs, source consumer and commercial data, and deploy global intelligence products into markets. Turn data into activation and measurement for growth by enabling trusted data access, running predictive audience segmentation and experimentation (A/B, incrementality, causal inference), and feeding priorities back to central Marketing Data.

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Diageo
Diageo
2 months ago

Head of Marketing Data, APAC

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Last checked: 24 days agoStatus: Live

Job Summary

Lead Diageo’s Marketing Data agenda across APAC within the Marketing Operations & MarTech team. Clarify regional data needs, source consumer and commercial data, and deploy global intelligence products into markets. Turn data into activation and measurement for growth by enabling trusted data access, running predictive audience segmentation and experimentation (A/B, incrementality, causal inference), and feeding priorities back to central Marketing Data.
Location: Philippines
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Serve as the regional marketing data expert across internal and external data landscapes, identifying gaps and sourcing opportunities.
  • •Articulate regional data needs and availability across consumer, commercial, and insights, troubleshooting data blockages and delivery.
  • •Deploy and embed global data products into markets with regional and local stakeholders.
  • •Deploy predictive audience segments and experimentation (A/B, incrementality, causal inference) to improve media, content, and marketing effectiveness.
  • •Provide a feedback loop to the central Marketing Data organization on priority product optimizations.

Pay and Benefits

Perks:Hybrid WorkingParental Leave

Key Requirements

  • •8+ years’ experience deploying data models and programs that drive measurable business impact.
  • •Familiarity with causal inference, incrementality testing, and modern measurement approaches.
  • •Experience with large-scale consumer datasets, CDPs, and martech ecosystems.
  • •Strong understanding of 1PD acquisition, media, and retail (category and consumer planning insights are an advantage).
  • •Proven ability to navigate a matrix organization with strong interpersonal, influencing, and collaboration skills.
Experience:8+ years
Skills:InterpersonalInfluencingCollaborationStrategic thinking
Tech Stack:CDPsMartech ecosystems

Company Brief

Diageo
Global beverage alcohol company producing and distributing spirits, beer, and ready-to-drink beverages. Owns major brands like Johnnie Walker, Smirnoff, Guinness, and Baileys, operating across multiple markets with a broad retail and hospitality presence.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1997
WebsiteLinkedIn