SVP, Influencer Strategy & Marketing

Salesforce
San Francisco
Workplace: OnsiteFull timeUSD 373,000 - 465,000 annuallyFunction: Marketing & GrowthExperience: 15+ yearsSkills: ["Cross-functional collaboration","Strategic thinking","Reputational risk judgment","Team leadership","Relationship management"]

Build and lead Salesforce’s influencer strategy to identify and activate trusted voices that shape how the world sees enterprise software and AI. Create scalable, always-on relationship programs across media, analysts, creators, customers, partners, and employees, and partner cross-functionally to translate Salesforce innovations into authentic narratives. Measure impact, manage reputational risk, and lead a small team plus agency partners to drive brand trust and advocacy at global scale.

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FursaFursa
Salesforce
Salesforce
4 days ago

SVP, Influencer Strategy & Marketing

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Last checked: 15 hours agoStatus: Live

Job Summary

Build and lead Salesforce’s influencer strategy to identify and activate trusted voices that shape how the world sees enterprise software and AI. Create scalable, always-on relationship programs across media, analysts, creators, customers, partners, and employees, and partner cross-functionally to translate Salesforce innovations into authentic narratives. Measure impact, manage reputational risk, and lead a small team plus agency partners to drive brand trust and advocacy at global scale.
Location: San Francisco
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Identify and prioritize influential voices, build and maintain a top-voice list, and translate audience shifts into influencer opportunities.
  • •Create and run personalized and always-on engagement programs that turn interactions into durable relationships and advocacy.
  • •Partner cross-functionally to shape narratives and proof points, translating Salesforce innovations (including AI and data) into authentic storytelling.
  • •Amplify executive visibility with programs connecting influencers to CEO/executives, product leaders, customers, and subject-matter experts; represent Salesforce externally.
  • •Define measurement frameworks for reach, sentiment, and business impact; manage influencer-selection standards, compensation/disclosure/content rights, and reputational risk.

Pay and Benefits

Salary: USD 373,000 - 465,000 annually
Equity and Bonus:Equity
Perks:MedicalDentalVisionPaid Parental401k

Key Requirements

  • •15+ years in communications, marketing, influencer strategy, or media relations with senior leadership experience in technology.
  • •Ability to create a new capability and challenge traditional approaches to build trust, relevance, and advocacy at global scale.
  • •Proven experience identifying, recruiting, and managing relationships with high-profile media, analysts, creators, or industry voices.
  • •Deep understanding of enterprise software, cloud, and artificial intelligence markets and the global creator and influencer ecosystem.
  • •Demonstrated ability to lead teams and agency partners, with strong judgment in reputational risk and brand protection.
Experience:15+ yearsEnterprise softwareCloudArtificial intelligenceInfluencer strategyMedia relations
Skills:Cross-functional collaborationStrategic thinkingReputational risk judgmentTeam leadershipRelationship management

Company Brief

Salesforce
Provides a leading cloud-based customer relationship management (CRM) platform with sales, service, marketing, analytics, and integration tools that empower businesses to manage customer relationships and digital transformation at scale.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 1999
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