(Senior) Marketing Manager, The Festival of Connoisseurs (TFOC)

Informa
Hong Kong
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 15+ yearsSkills: ["Strategic marketing leadership","Brand storytelling","Public relations","Stakeholder management","Budget management"]

Lead marketing strategy and execution for a luxury lifestyle platform launching in Hong Kong in November 2026, building TFOC into Asia’s premier luxury destination. Own annual marketing planning, brand narratives, PR and media relations, and integrated B2B/B2C campaigns for exhibitors, sponsors, and VIP guests. Oversee digital, content, influencer/KOL partnerships, event marketing activations, and marketing automation/CRM-driven measurement, collaborating with HKTB, agencies, and Informa teams across Asia and globally.

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FursaFursa
Informa
Informa
3 days ago

(Senior) Marketing Manager, The Festival of Connoisseurs (TFOC)

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Last checked: 4 hours agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Lead marketing strategy and execution for a luxury lifestyle platform launching in Hong Kong in November 2026, building TFOC into Asia’s premier luxury destination. Own annual marketing planning, brand narratives, PR and media relations, and integrated B2B/B2C campaigns for exhibitors, sponsors, and VIP guests. Oversee digital, content, influencer/KOL partnerships, event marketing activations, and marketing automation/CRM-driven measurement, collaborating with HKTB, agencies, and Informa teams across Asia and globally.
Location: Hong Kong
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute the annual marketing strategy aligned to business objectives and revenue targets for TFOC.
  • •Position TFOC as Asia’s premier luxury lifestyle platform through brand narratives and integrated campaigns across luxury verticals.
  • •Lead PR and media relations, including securing high-impact coverage and developing press materials and thought leadership.
  • •Design and execute B2B trade marketing and B2C strategies to drive premium exhibitors, sponsors, and high-net-worth visitor attendance and engagement.
  • •Oversee digital marketing and content (website, social, email, paid media), influencer/KOL partnerships, and data-driven campaigns using marketing automation and CRM; present performance insights to senior leadership.

Key Requirements

  • •Over 15 years in marketing with a strong focus on luxury brands across industries such as fashion, jewellery, automotive, hospitality, and lifestyle.
  • •Significant experience in marketing for premium/luxury events, exhibitions, or festivals, including creating immersive brand experiences.
  • •Experience with luxury brands, destination marketing, citywide events, and familiarity with tools like Salesforce and marketing automation platforms.
  • •Deep understanding of high-net-worth audiences and luxury consumer behaviour, with ability to manage B2B and B2C campaigns.
  • •Fluent in English is essential; Mandarin highly preferred and Cantonese advantageous.
Experience:15+ yearsLuxuryFashionJewelleryAutomotiveHospitalityLifestyleEventsExhibitionsFestivals
Skills:Strategic marketing leadershipBrand storytellingPublic relationsStakeholder managementBudget management
Languages:EnglishMandarinCantonese
Tech Stack:SalesforceMarketing automationCRMWebsiteSocial mediaEmail marketingPaid mediaMarketing automation platforms

Company Brief

Informa
Global business-to-business information services group operating events, academic and professional publishing, and data & analytics businesses serving specialist markets worldwide.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1998
WebsiteLinkedIn