Lead, CRM MarTech

Delivery Hero
Singapore
Workplace: OnsiteFull timeFunction: Administration & Executive AssistanceExperience: 5-8 yearsSkills: ["Detail-oriented","Data-driven","Structured approach","Operational excellence","Cross-functional collaboration"]

Build and maintain scalable CRM campaigns and lifecycle flows in Braze, powering personalization with Liquid logic, dynamic content, and connected data. Own technical Braze usage, support feature rollouts, and collaborate with Product and Data teams on integrations, data feeds, and event tracking. Troubleshoot Liquid/API/data issues, ensure QA reliability, and continuously optimize workflows. Lead and upskill a team of CRM MarTech specialists across multiple markets, driving measurable business impact.

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FursaFursa
Delivery Hero
Delivery Hero
2 days ago

Lead, CRM MarTech

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Last checked: 16 hours agoStatus: Live

Job Summary

Build and maintain scalable CRM campaigns and lifecycle flows in Braze, powering personalization with Liquid logic, dynamic content, and connected data. Own technical Braze usage, support feature rollouts, and collaborate with Product and Data teams on integrations, data feeds, and event tracking. Troubleshoot Liquid/API/data issues, ensure QA reliability, and continuously optimize workflows. Lead and upskill a team of CRM MarTech specialists across multiple markets, driving measurable business impact.
Location: Singapore
Workplace: Onsite
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Manager level

Key Responsibilities

  • •Build and maintain CRM campaigns and lifecycle flows in Braze, using Liquid logic and dynamic content for scalable personalization.
  • •Act as a technical owner of Braze: implement features, test capabilities, and improve platform usage beyond standard use cases.
  • •Collaborate with Product and Data teams to ensure CRM data reliability, set up integrations and event tracking, and improve data flows.
  • •Troubleshoot technical issues across campaigns and flows, including Liquid logic errors, API failures, and data inconsistencies.
  • •Lead, mentor, and upskill a team of CRM MarTech specialists by defining technical standards and robust QA workflows.

Key Requirements

  • •5–8+ years of experience in CRM, Martech, or a similar technical marketing role, ideally in B2C or fast-paced digital businesses.
  • •Hands-on experience with Braze is highly preferred.
  • •Strong working knowledge of Liquid (or similar templating) for complex personalization logic.
  • •Comfortable with APIs (REST/JSON), including working with payloads and external data; basic HTML/CSS knowledge.
  • •Proven experience managing, mentoring, and developing direct reports in a technical marketing/MarTech setting.
Experience:5-8 yearsCRMMarTechB2CDigital businesses
Skills:Detail-orientedData-drivenStructured approachOperational excellenceCross-functional collaboration
Languages:English
Tech Stack:BrazeLiquidConnected ContentAPIsRESTJSONHTMLCSSSQLEvent trackingData flowsLiquid logic

Company Brief

Delivery Hero
Global online food-ordering and local delivery platform operating multiple regional brands (e.g., Foodpanda, Glovo, Talabat) across 50–70+ countries, supplying food and quick-commerce deliveries via marketplace and logistics services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Berlin, Germany
Founded: 2011
Glassdoor
Glassdoor: 3.4
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