Product Marketing Leader (Relocation)

Lemonade
Tel Aviv
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Positioning","Messaging","Customer research","Cross-functional partnership","Data-informed measurement"]

Own positioning and messaging for Lemonade’s new products and strategic initiatives, balancing long-term brand building with short-term commercial impact. Serve as the executive voice on brand across markets, channels, and touchpoints. Lead qualitative and quantitative customer research to sharpen narratives, guide copy direction across landing pages and lifecycle emails, and improve conversion and feature adoption through testing and iteration. Partner with founders and cross-functional teams on go-to-market strategy and launch storytelling.

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Lemonade
Lemonade
1 day ago

Product Marketing Leader (Relocation)

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Last checked: 4 hours agoStatus: Live

Job Summary

Own positioning and messaging for Lemonade’s new products and strategic initiatives, balancing long-term brand building with short-term commercial impact. Serve as the executive voice on brand across markets, channels, and touchpoints. Lead qualitative and quantitative customer research to sharpen narratives, guide copy direction across landing pages and lifecycle emails, and improve conversion and feature adoption through testing and iteration. Partner with founders and cross-functional teams on go-to-market strategy and launch storytelling.
Location: Tel Aviv
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Own positioning and messaging for new products, major features, and strategic initiatives.
  • •Translate product strategy into differentiated customer value across segments.
  • •Shape launch narratives end to end, from go-to-market alignment through post-launch optimization.
  • •Lead qualitative and quantitative customer research to uncover motivations, needs, and objections and refine messaging.
  • •Guide copy and narrative direction across landing pages, lifecycle emails, and marketing funnels to improve conversion and feature adoption.

Key Requirements

  • •7+ years of product marketing experience, ideally in a product-led environment.
  • •Own positioning and messaging for products and features, not just execution against an existing strategy.
  • •Lead or heavily contribute to product launches end to end, including narrative and go-to-market planning and performance iteration.
  • •Use qualitative and quantitative customer research to shape positioning and messaging decisions.
  • •Work from the office most days of the week.
Experience:7+ yearsProduct-ledInsuranceAI
Skills:PositioningMessagingCustomer researchCross-functional partnershipData-informed measurement
Tech Stack:AI

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Lemonade
Lemonade is a technology-first insurance carrier that uses AI and behavioral economics to offer renters, homeowners, pet, car, and life insurance with instant underwriting and claims, and a social-impact 'Giveback' model donating leftover premiums to nonprofits.
Industry: InsurTech
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 2015
Glassdoor
Glassdoor: 3.5
WebsiteLinkedInGlassdoor