Marketing Director, Brand and Creative

GEICO
New York
Workplace: HybridFull timeUSD 146,575 - 229,600 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Communication","Leadership","Collaboration","Problem-solving"]

A leadership role directing brand and creative marketing initiatives, overseeing strategy, brand consistency, content production, budgets, and agency partnerships. You will mentor a team of designers and copywriters, collaborate cross-functionally with marketing, product, and sales, and drive data-informed decisions to grow GEICO’s master brand and product value propositions across channels.

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GEICO
GEICO
7 months ago

Marketing Director, Brand and Creative

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Source: Company careers pageValidated by: Fursa AI
Status: Live

Job Summary

A leadership role directing brand and creative marketing initiatives, overseeing strategy, brand consistency, content production, budgets, and agency partnerships. You will mentor a team of designers and copywriters, collaborate cross-functionally with marketing, product, and sales, and drive data-informed decisions to grow GEICO’s master brand and product value propositions across channels.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Strategy and Vision: Partner with Strategy and Media Leads to ensure all creative output is aligned to defined business objectives, accounts for allowable spend, and strengthens brand health.
  • •Brand Consistency & Growth: Ensure the brand identity and message are consistent across all marketing touchpoints, developing and maintaining brand guidelines.
  • •Project and Budget Management: Develop and manage budgets for all content production, establishing KPIs and leveraging efforts beyond defined parameters.
  • •Vendor Management: Build and manage External Creative Agency Partner relationships and hold agency partners accountable against business objectives.
  • •Performance Measurement: Stay up-to-date with industry trends, partner with Data and Analytics to establish testing frameworks and actionable recommendations, and drive creative excellence.
Travel: Medium travel

Pay and Benefits

Salary: USD 146,575 - 229,600 annually
Perks:401kTuition AssistanceRemote Work

Key Requirements

  • •Bachelor's degree in marketing, business, or a related field
  • •Minimum of 10 years of experience in marketing, with at least 3 years in a leadership role
  • •Strong understanding of marketing principles and the ability to develop and execute marketing strategies that align with business objectives
  • •Ability to balance business savvy with strong creative sensibilities, demonstrating a strong marketing acumen, and collaborating with critical stakeholders
  • •Experience managing large scale programs for both B2B and B2C activations
Experience:Insurance
Education:Bachelor's
Skills:CommunicationLeadershipCollaborationProblem-solving

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

GEICO
GEICO is a major US auto insurer offering personal auto policies, roadside assistance, and insurance products through direct-to-consumer channels and agents. Known for competitive rates and national advertising, it operates as a subsidiary of Berkshire Hathaway.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: Chevy Chase, United States
Founded: 1936
WebsiteLinkedIn