Technical Marketing Manager - Transportation Test & Measurement

Emerson
Seoul, Japan
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Communication","Technical writing","Cross-functional collaboration","Organizational skills","Independent execution"]

Lead industry marketing strategy for the transportation test and measurement segment across APAC, translating technical product capabilities into clear positioning, value propositions, and customer-focused content. Develop and execute demand generation and seller enablement programs, partnering with global teams across digital, events, content, and communications. Serve as a subject matter expert, incorporate market insights into campaigns, and track pipeline influence and enablement effectiveness metrics.

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Emerson
Emerson
3 days ago

Technical Marketing Manager - Transportation Test & Measurement

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Last checked: 16 hours agoStatus: Live

Job Summary

Lead industry marketing strategy for the transportation test and measurement segment across APAC, translating technical product capabilities into clear positioning, value propositions, and customer-focused content. Develop and execute demand generation and seller enablement programs, partnering with global teams across digital, events, content, and communications. Serve as a subject matter expert, incorporate market insights into campaigns, and track pipeline influence and enablement effectiveness metrics.
Location: Seoul, Japan
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop industry marketing plans aligned with regional and segment go-to-market priorities and business objectives.
  • •Define market positioning and value propositions for transportation-industry target audiences.
  • •Create and deliver technical marketing assets such as demos, presentations, white papers, webinars, case studies, and sales enablement materials.
  • •Partner with global marketing teams to activate industry initiatives across digital, events, content, and communications channels.
  • •Equip sales teams and partners with industry-focused messaging, tools, and training to identify, accelerate, and close opportunities.

Pay and Benefits

Perks:Health InsurancePaid ParentalPaid LeaveEmployee Assistance

Key Requirements

  • •Experience in technical marketing, product marketing, industry marketing, or a related field.
  • •Proficiency in English and at least one APAC regional language such as Korean, Japanese, or Mandarin.
  • •Strong understanding of test and measurement hardware and software, translating technical capabilities into customer value.
  • •Ability to plan and execute marketing initiatives across functions, channels, and geographic regions.
  • •Strong communication skills including technical writing, messaging development, and presentations for both technical and business audiences.
Skills:CommunicationTechnical writingCross-functional collaborationOrganizational skillsIndependent execution
Languages:EnglishKoreanJapaneseMandarin
Tech Stack:Test and measurementTechnical marketingNI products

Company Brief

Emerson
Global technology and engineering company providing automation solutions, commercial and residential products, and services across industrial, commercial, and consumer markets to improve operational performance and efficiency.
Industry: Industrial Automation
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: St. Louis, United States
Founded: 1890
WebsiteLinkedIn