Product Lead, Growth Marketing

Replit
United States
Workplace: HybridFull timeUSD 220,000 - 370,000 annuallyFunction: Product ManagementExperience: 5+ yearsSkills: ["Communication","Problem-solving","Analytical thinking","Collaboration"]

AI-native product growth leader responsible for the full paid acquisition and lifecycle marketing engine. Build self-improving AI-powered workflows that optimize spend across channels, automate measurement, and scale creative production with minimal headcount. Collaborate with data science/engineering and brand marketing to create a closed-loop, geo-differentiated performance engine driving paid search, social, ASO, and lifecycle initiatives.

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FursaFursa
Replit
Replit
4 months ago

Product Lead, Growth Marketing

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

AI-native product growth leader responsible for the full paid acquisition and lifecycle marketing engine. Build self-improving AI-powered workflows that optimize spend across channels, automate measurement, and scale creative production with minimal headcount. Collaborate with data science/engineering and brand marketing to create a closed-loop, geo-differentiated performance engine driving paid search, social, ASO, and lifecycle initiatives.
Location: United States
Workplace: Hybrid
Employment Type: Full time
Job Function: Product Management

Key Responsibilities

  • •Own full-funnel performance marketing across paid search & social, ASO, and lifecycle
  • •Build a self-improving creative engine: AI-driven ad generation, testing, and iteration that scales without scaling headcount
  • •Maintain a persistent knowledge layer so every experiment, result, and creative insight compounds automatically into the next cycle
  • •Own conversion signal quality end-to-end: right events, right audiences, right attribution, partnering with DE on the infrastructure
  • •Run a structured experimentation program where every test feeds a feedback loop, not a one-off report

Pay and Benefits

Salary: USD 220,000 - 370,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionLife Insurance401kCommuter BenefitsWellness StipendOffice SetupTime Off

Key Requirements

  • •5+ years in performance marketing across at least two major paid channels (search, social, ASO, or programmatic)
  • •Hands-on experience building AI-powered marketing workflows — not just prompting, but durable systems that run and improve on their own
  • •Deep understanding of conversion tracking, attribution, and signal quality — you know the difference between filtering conversions and excluding audiences
  • •Data-literate: comfortable with SQL, dashboards, and statistical rigor without needing a data team to interpret results
  • •Track record managing significant budgets with clear ROI accountability
Experience:5+ yearsMarketingGrowthDigital marketing
Skills:CommunicationProblem-solvingAnalytical thinkingCollaboration
Tech Stack:SQLAPIsAIDashboardsData visualization

Company Brief

Replit
Provides a browser-based integrated development environment (IDE) and collaborative coding platform that lets developers write, run, and deploy code instantly across many languages and frameworks.
Industry: Developer Tools
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: San Francisco, United States
Founded: 2016
WebsiteLinkedIn