Head of Brand Marketing

Astra Tech
Dubai, United Arab Emirates
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 8-10 yearsSkills: ["Brand strategy","Positioning","Integrated campaign development","Stakeholder alignment","Data-informed decision-making"]

Own the brand strategy, positioning, and narrative for the Astra Tech & Botim ecosystem, ensuring consistent identity and experience across markets and touchpoints for 150M+ users. Partner with design, product, and marketing teams to embed the brand in every product and campaign. Lead flagship brand campaign development, manage agencies and partners, and use brand health metrics and insights to drive awareness, consideration, trust, and durable competitive advantage.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Astra Tech
Astra Tech
1 week ago

Head of Brand Marketing

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 15 hours agoStatus: Live

Job Summary

Own the brand strategy, positioning, and narrative for the Astra Tech & Botim ecosystem, ensuring consistent identity and experience across markets and touchpoints for 150M+ users. Partner with design, product, and marketing teams to embed the brand in every product and campaign. Lead flagship brand campaign development, manage agencies and partners, and use brand health metrics and insights to drive awareness, consideration, trust, and durable competitive advantage.
Location: Dubai, United Arab Emirates
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Define and own brand strategy, positioning, and narrative across the ecosystem.
  • •Own the visual and verbal identity and maintain brand guidelines across all channels.
  • •Lead flagship brand campaigns from concept to execution and maximize brand investment impact.
  • •Establish and track brand health metrics (awareness, consideration, trust, equity) and report on performance.
  • •Manage creative agencies, production partners, and brand partnerships/sponsorships to reinforce positioning and reach target audiences.

Key Requirements

  • •8–10 years of experience in brand marketing, ideally within consumer technology, fintech, or digital platforms.
  • •Proven track record building and scaling brands for large consumer audiences.
  • •Strong background in brand strategy, positioning, and integrated brand campaigns.
  • •Experience managing creative agencies and production partners.
  • •Data-informed approach to brand health measurement and creative effectiveness.
Experience:8-10 yearsConsumer technologyFintechDigital platformsConsumer audiencesEmerging markets
Skills:Brand strategyPositioningIntegrated campaign developmentStakeholder alignmentData-informed decision-making

Company Brief

Astra Tech
UAE-based technology company offering technology solutions and systems integration services, focusing on IT infrastructure, security systems, and smart building / automation solutions for commercial and residential clients.
Industry: Professional Services
Headquarters: United Arab Emirates
Website