Lifecycle Marketing Operations Specialist, Audience

Zillow
Bengaluru
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Strategic thinking","Cross-functional collaboration","Analytical mindset","Data-driven optimization","Mentorship"]

Own lifecycle journey audience strategy across Zillow’s owned channels (email, SMS, push, and in-app), translating business goals into scalable audience architecture and data-driven activation frameworks. Partner with Data Science, Engineering, Product, and Platform teams to evolve audience data models, governance, suppression logic, and activation scalability. Analyze performance, run audience-based experiments, and continuously optimize lifecycle performance while mentoring junior team members.

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FursaFursa
Zillow
Zillow
1 day ago

Lifecycle Marketing Operations Specialist, Audience

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live
Reposted: similar role first listed 2 weeks ago

Job Summary

Own lifecycle journey audience strategy across Zillow’s owned channels (email, SMS, push, and in-app), translating business goals into scalable audience architecture and data-driven activation frameworks. Partner with Data Science, Engineering, Product, and Platform teams to evolve audience data models, governance, suppression logic, and activation scalability. Analyze performance, run audience-based experiments, and continuously optimize lifecycle performance while mentoring junior team members.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead lifecycle journey audience strategy across Zillow’s owned channels, defining scalable lifecycle frameworks for engagement and conversion.
  • •Translate strategic priorities into data-driven audience architecture and influence how customer data is leveraged across the marketing ecosystem.
  • •Design and evolve lifecycle and audience activation frameworks to improve speed, flexibility, and scalability.
  • •Partner with Data Science and Engineering to improve audience data models and activation capabilities, and act as an activation subject matter expert with Engineering, Product, and Platform teams.
  • •Analyze performance trends, recommend lifecycle optimizations, and design/execute experiments to validate segmentation and targeting strategies.

Key Requirements

  • •5+ years in lifecycle marketing, CRM, marketing operations, or audience strategy.
  • •Hands-on expertise with CDP and marketing automation platforms (e.g., Braze, HubSpot, Salesforce Marketing Cloud, Adobe Journey Optimizer, Iterable).
  • •Experience with CDPs/customer data platforms (e.g., Hightouch, Segment, mParticle, Tealium, Adobe RTCDP, Amperity).
  • •Built and managed customer audiences (not just campaign execution), with strong understanding of data flows, audience modeling, and personalization frameworks.
  • •Comfort designing, executing, and analyzing audience-based experiments and optimizing lifecycle performance using data.
Experience:5+ yearsLifecycle marketingCRMMarketing operationsAudience strategy
Skills:Strategic thinkingCross-functional collaborationAnalytical mindsetData-driven optimizationMentorship
Tech Stack:EmailSMSPushIn-app messagingBrazeHubSpotSalesforce Marketing CloudAdobe Journey OptimizerIterableCDPHightouchSegmentMParticleTealiumAdobe RTCDPAmperitySQL

Company Brief

Zillow
Operates an online real estate marketplace providing listings, valuation estimates, rentals, and agent tools. Connects buyers, sellers, renters, and real estate professionals with data-driven search, home Zestimate valuations, and advertising services.
Industry: Online Marketplaces
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Seattle, United States
Founded: 2006
WebsiteLinkedIn