2 days ago

Manager, CNOB Agency Marketing, GBM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Own agency expansion for TikTok’s China Outbound (CNOB) market by developing and executing scalable B2B marketing programs. Drive book-of-business penetration, new agency acquisition initiatives, and co-growth matchmaking to connect agencies with advertisers. Plan and deliver TikTok-owned events and executive engagement for Tier 1 agencies, adapting strategies with Sales, Marketing Solutions, PMM, Product, and regional teams. Define success metrics and measure impact against expansion and revenue goals.

Location: Sydney

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Drive Book of Business (BoB) penetration programs to help managed agencies activate more advertisers on TikTok.
•Plan and execute marketing initiatives to drive new agency acquisition aligned with global strategy and approach.
•Plan and deliver TikTok-owned agency events for product deep-dives, case studies, and APM engagement.
•Scale matchmaking and co-growth programs to facilitate agency-advertiser introductions.
•Define success metrics and measure marketing impact against expansion and revenue goals.

Key Requirements

•5+ years of experience in B2B marketing, integrated marketing, growth marketing, or agency marketing.
•Proven experience developing and executing marketing programs that drive growth, retention, and revenue expansion with sales organizations.
•Track record managing cross-functional programs across Sales, Product Marketing, Enablement, and regional teams in a global fast-paced environment.
•Strong project management, stakeholder communication, and execution skills.
•Use of data and business metrics to guide decision-making and evaluate marketing impact on activation and revenue outcomes.

Experience:5+ yearsB2B marketingIntegrated marketingGrowth marketingAgency marketingDigital mediaAdvertisingTechnologyPlatform businessesAdvertising ecosystem

Skills:Project managementStakeholder communicationExecutionData-driven decision-makingCross-functional collaborationStrategic communication

Company Brief

TikTok

Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn

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TikTok

2 days ago

Manager, CNOB Agency Marketing, GBM

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 8 hours agoStatus: Live

Job Summary

Location: Sydney

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Drive Book of Business (BoB) penetration programs to help managed agencies activate more advertisers on TikTok.
•Plan and execute marketing initiatives to drive new agency acquisition aligned with global strategy and approach.
•Plan and deliver TikTok-owned agency events for product deep-dives, case studies, and APM engagement.
•Scale matchmaking and co-growth programs to facilitate agency-advertiser introductions.
•Define success metrics and measure marketing impact against expansion and revenue goals.

Key Requirements

•5+ years of experience in B2B marketing, integrated marketing, growth marketing, or agency marketing.
•Proven experience developing and executing marketing programs that drive growth, retention, and revenue expansion with sales organizations.
•Track record managing cross-functional programs across Sales, Product Marketing, Enablement, and regional teams in a global fast-paced environment.
•Strong project management, stakeholder communication, and execution skills.
•Use of data and business metrics to guide decision-making and evaluate marketing impact on activation and revenue outcomes.

Experience:5+ yearsB2B marketingIntegrated marketingGrowth marketingAgency marketingDigital mediaAdvertisingTechnologyPlatform businessesAdvertising ecosystem

Skills:Project managementStakeholder communicationExecutionData-driven decision-makingCross-functional collaborationStrategic communication

Company Brief

TikTok

Industry: Digital Media

Company Size: Enterprise (1,001+ employees)

Growth: Scaleup

Headquarters: Singapore, Singapore

Founded: 2016

Website LinkedIn