Senior Manager, International Offline Media Planning & Buying

Drive international offline media strategy and buying for IBKR, planning and optimizing campaigns across Linear TV, Connected TV, Print, OOH/DOOH, Radio, Audio, and other traditional channels across North America, EMEA, and APAC. Own media planning, budget allocation, negotiations, insertion orders, and end-to-end campaign execution. Measure performance against KPIs, produce executive reporting, and partner with analytics and marketing teams on attribution, incrementality, and Media Mix Modeling.