Marketing Executive, Card Acquisition

American Express
Hong Kong
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Analytical","Attention to details","Process orientation","Excellent communication","Multi-tasking","Self-motivation"]

Optimize and monitor online acquisition channels to drive new card member growth for propriety products. Partner with agencies and external teams on strategy, execution plans, and performance tracking across display, affiliates, programmatic, SEM, and SEO. Improve prospect journeys on amex.com.hk and acquisition microsites, manage creative and banner updates, support digital application (eApply) maintenance, and ensure accurate campaign tracking and reporting while collaborating with product and brand teams to hit acquisition targets.

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FursaFursa
American Express
American Express
1 day ago

Marketing Executive, Card Acquisition

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Source: Company careers pageValidated by: Fursa AI
Last checked: 23 hours agoStatus: Live

Job Summary

Optimize and monitor online acquisition channels to drive new card member growth for propriety products. Partner with agencies and external teams on strategy, execution plans, and performance tracking across display, affiliates, programmatic, SEM, and SEO. Improve prospect journeys on amex.com.hk and acquisition microsites, manage creative and banner updates, support digital application (eApply) maintenance, and ensure accurate campaign tracking and reporting while collaborating with product and brand teams to hit acquisition targets.
Location: Hong Kong
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Optimize and monitor online channel performance to drive new card acquisition through eMGM and digital channels.
  • •Develop and track execution plans across online acquisition channels (Display Media, Affiliates, Programmatic, SEM and SEO) with agencies and external partners.
  • •Optimize prospect journeys on amex.com.hk and acquisition microsites to improve conversion and submission rate.
  • •Manage acquisition campaign creative and content updates (banners, eDMs, landing pages, promotional materials) and maintain eApply and microsite updates.
  • •Set up campaign codes, support offer fulfillment, and conduct weekly/monthly targeted channel performance tracking with Central marketing teams.

Pay and Benefits

Perks:Health InsuranceDentalVisionLife InsuranceDisability BenefitsHybrid WorkingParental Leave

Key Requirements

  • •3+ years of solid digital marketing experience
  • •Degree in marketing or business related disciplines
  • •Solid digital marketing knowledge across social media, search, and display media
  • •Experience working with creative and media agencies
  • •Strong analytical skills, attention to detail, and ability to drive execution and optimize resources
Experience:Digital marketingFinancial servicesCredit card industry
Education:
Skills:AnalyticalAttention to detailsProcess orientationExcellent communicationMulti-taskingSelf-motivation
Tech Stack:EMGMDigital channelsDisplay MediaAffiliatesProgrammaticSEMSEOAmex.com.hkAcquisition micrositesEApplyCampaign trackingLanding pagesEDMsDigital bannersSocial media

Company Brief

American Express
Provides global payment, credit, and travel-related financial services for consumers and businesses. Best known for its charge and credit cards, merchant payment network, and premium customer rewards and servicing.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York City, United States
Founded: 1850
WebsiteLinkedIn