Paid Media, Sr Associate - Location: US MD - Maple Lawn

Ciena
Baltimore
Workplace: OnsiteFull timeUSD 65,000 - 100,000 annuallyFunction: Data Science & Machine LearningExperience: 3+ yearsEducation: bachelorsSkills: ["Quantitative analysis","Attention to detail","Organizational skills","Deadline management","Communication"]

Execute and optimize paid digital marketing campaigns across channels including LinkedIn, display advertising, YouTube, and others. Coordinate campaign setup, trafficking, QA, and launch with internal teams and agency partners, manage audiences and tracking, and deploy localized campaign versions for priority regions. Monitor delivery and KPIs, prepare recurring performance reports, and support campaign planning by gathering requirements and coordinating deliverables.

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FursaFursa
Ciena
Ciena
1 day ago

Paid Media, Sr Associate - Location: US MD - Maple Lawn

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Last checked: 6 hours agoStatus: Live

Job Summary

Execute and optimize paid digital marketing campaigns across channels including LinkedIn, display advertising, YouTube, and others. Coordinate campaign setup, trafficking, QA, and launch with internal teams and agency partners, manage audiences and tracking, and deploy localized campaign versions for priority regions. Monitor delivery and KPIs, prepare recurring performance reports, and support campaign planning by gathering requirements and coordinating deliverables.
Location: Baltimore
Workplace: Onsite
Employment Type: Full time
Job Function: Data Science & Machine Learning
Seniority: Mid level

Key Responsibilities

  • •Execute paid digital marketing campaigns across LinkedIn, display advertising, YouTube, and other paid media channels.
  • •Coordinate campaign setup, trafficking, quality assurance testing, and launch activities with internal teams and agency partners.
  • •Configure audiences, campaign settings, implementation tracking, and creative asset management tasks.
  • •Deploy localized versions of global advertising campaigns across priority regions and manage creative rotations and budget pacing requests.
  • •Monitor campaign pacing, delivery, and performance metrics and prepare recurring performance reports.

Pay and Benefits

Salary: USD 65,000 - 100,000 annually
Perks:Health InsuranceDentalVision401kEsppEmployee AssistancePaid LeavePaid Holidays

Key Requirements

  • •Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field.
  • •3+ years of experience in digital marketing, paid media, marketing operations, or campaign execution.
  • •Use quantitative and analytical skills to work with marketing metrics and numbers.
  • •Analyze campaign reporting and performance data to identify trends, measure results, and recommend optimizations.
  • •Support paid media campaigns on platforms including LinkedIn, Google Ads, Meta, YouTube, DV360, or similar tools; use Microsoft Excel and analytics/reporting tools.
Experience:3+ yearsDigital marketingPaid mediaMarketing operationsCampaign execution
Education:Bachelor's in Marketing, Business, Communications, Digital Media, or related field
Skills:Quantitative analysisAttention to detailOrganizational skillsDeadline managementCommunication
Tech Stack:LinkedInYouTubeGoogle AdsMetaDV360Microsoft Excel

Company Brief

Ciena
Provides networking systems, software, and services that enable service providers, cloud operators, and enterprises to deliver high-capacity connectivity and adaptive network solutions worldwide.
Industry: Networking Equipment
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Hanover, United States
Founded: 1992
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn