Customer Engagement Marketing, Central and Eastern Europe (M/F)

Aveva
Frankfurt
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Communication","Leadership","Collaboration","Analytical","Stakeholder management"]

Lead customer engagement initiatives for Central and Eastern Europe, driving integrated online/offline campaigns, upsell/cross-sell, events and a customer community to enhance retention and revenue growth.

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FursaFursa
Aveva
Aveva
2 months ago

Customer Engagement Marketing, Central and Eastern Europe (M/F)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 12 days agoStatus: Live

Job Summary

Lead customer engagement initiatives for Central and Eastern Europe, driving integrated online/offline campaigns, upsell/cross-sell, events and a customer community to enhance retention and revenue growth.
Location: Frankfurt
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop the customer engagement strategy for the local market and develop close understand and relationships with our customers.
  • •Work with global performance and content team to develop and execute integrated and targeted upsell and cross sell campaigns for existing customers to influence pipeline, increase customer lifetime value, and reincluding optimizing campaign performance.
  • •Organise and promote events in your local area in accordance with the local marketing plan and priorities
  • •Oversee strategic customer communications to enhance customer engagement and satisfaction, keeping them aware of the latest technology advancements and benefits, whilst ensuring consistent messaging and branding across all communication channels.
  • •Establish and nurture a customer user community for knowledge-sharing and collaboration, using both online and offline channels, and including monitoring and enhance community engagement.

Key Requirements

  • •Fluency in German and English (C1/C2)
  • •5+ years of marketing experience with a focus on customer engagement
  • •Strong project management and analytical abilities
  • •Excellent communication and C-level influencing skills
  • •Marketing campaign management
Experience:5+ yearsIndustrial softwareB2bManufacturingEnergyInfrastructure
Skills:CommunicationLeadershipCollaborationAnalyticalStakeholder management
Certifications:ITSMA certified
Languages:GermanEnglish
Tech Stack:ITSMAABMMarketing automationDigital campaigns

Company Brief

Aveva
Provides industrial software for engineering, design, and information management across industries including oil & gas, manufacturing, and utilities. Delivers solutions for digital transformation, asset performance, and operations optimization.
Industry: Industrial Automation
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Cambridge, United Kingdom
Founded: 1967
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn