Principal Associate, Salesforce Marketing Cloud (SFMC) Campaign Specialist

Discover Financial
New York
Workplace: HybridFull timeUSD 131,800 - 150,500 annuallyFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Communication","Relationship-building","Attention to detail","Troubleshooting","Collaboration"]

Design and optimize Salesforce Marketing Cloud (SFMC) journeys for owned-digital Card marketing, partnering with Marketing Strategy leads to build audiences, streamline automation, and execute cross-channel campaigns. Use SFMC tools (Journey Builder, Email Studio, Automation Studio, Data Extensions) and analytics to translate audience insights into testing agendas and optimization recommendations. Collaborate with MarTech and cross-functional partners to support integrations and ensure data integrity and peak performance.

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Discover Financial
Discover Financial
12 hours ago

Principal Associate, Salesforce Marketing Cloud (SFMC) Campaign Specialist

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Last checked: 12 hours agoStatus: Live

Job Summary

Design and optimize Salesforce Marketing Cloud (SFMC) journeys for owned-digital Card marketing, partnering with Marketing Strategy leads to build audiences, streamline automation, and execute cross-channel campaigns. Use SFMC tools (Journey Builder, Email Studio, Automation Studio, Data Extensions) and analytics to translate audience insights into testing agendas and optimization recommendations. Collaborate with MarTech and cross-functional partners to support integrations and ensure data integrity and peak performance.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Partner with Marketing Strategy leads to design, streamline, and optimize SFMC journeys, including building and filtering audiences.
  • •Design and execute cross-channel SFMC journeys based on marketer requirements.
  • •Infuse personalization and marketing automation best practices into dynamic email content and segmentation rules.
  • •Collaborate with Capital One MarTech leads on new capability development, platform integrations, and omni-channel execution.
  • •Monitor and analyze campaign performance, troubleshoot issues, and provide actionable optimization insights.

Pay and Benefits

Salary: USD 131,800 - 150,500 annually

Key Requirements

  • •Bachelor’s degree or Military experience.
  • •4+ years planning, building, and analyzing marketing campaigns using Salesforce Marketing Cloud.
  • •4+ years leveraging SQL queries to build target audiences.
  • •Experience creating dynamic and personalized campaigns using AMPscript and SQL.
  • •Experience with SFMC (Journey Builder, Email Studio, Automation Studio, Data Extensions) and maintaining/optimizing SFMC for performance and data integrity.
Experience:4+ yearsFinancial servicesMarketing automationMartechB2C marketing
Education:Bachelor's
Skills:CommunicationRelationship-buildingAttention to detailTroubleshootingCollaboration
Certifications:Salesforce Marketing Cloud Certifications: Email Specialist
Tech Stack:Salesforce Marketing Cloud (SFMC)Journey BuilderEmail StudioAutomation StudioIntelligence ReportsData ExtensionsSQLAMPscriptHTMLCSSSSJSHightouchCDPWorkfrontBPMLeanPMP

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Discover Financial
Provides consumer banking products, credit cards, personal loans, and payment services through the Discover brand. It operates a major U.S. financial network and serves individuals and merchants with lending and digital payment solutions.
Industry: Retail Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 10M to 25M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Riverwoods, United States
Founded: 1985
WebsiteLinkedIn