Performance Marketing Specialist (Paid Search)

Wati
Chennai
Full timeFunction: Marketing & GrowthExperience: 1-3 yearsSkills: ["Analytical","Testing mindset","Data analysis","Reporting","Campaign management"]

Own and execute Wati’s global Google Paid/Search channel, managing day-to-day campaign operations and optimizing performance. Run A/B tests on landing pages to improve Quality Scores and conversion rates, build and refine audience lists for high-value B2B buyers, and track daily/weekly metrics to deliver actionable insights to the Performance Lead. You’ll bring hands-on Google Ads experience and a testing mindset to drive measurable growth.

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Wati
Wati
7 months ago

Performance Marketing Specialist (Paid Search)

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Last checked: 23 hours agoStatus: Live

Job Summary

Own and execute Wati’s global Google Paid/Search channel, managing day-to-day campaign operations and optimizing performance. Run A/B tests on landing pages to improve Quality Scores and conversion rates, build and refine audience lists for high-value B2B buyers, and track daily/weekly metrics to deliver actionable insights to the Performance Lead. You’ll bring hands-on Google Ads experience and a testing mindset to drive measurable growth.
Location: Chennai
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Manage the day-to-day operations of Google Ads campaigns.
  • •Run A/B tests on landing pages to improve Quality Scores and conversion rates.
  • •Build and refine audience lists to target high-value B2B buyers.
  • •Track daily and weekly performance metrics.
  • •Provide actionable insights to the Performance Lead.

Key Requirements

  • •1-3 years of hands-on experience with Google Ads.
  • •Strong proficiency with spreadsheets.
  • •A testing and data-analysis mindset to evaluate hypotheses.
  • •Experience with Hubspot is a plus.
  • •Ability to manage daily campaign execution and performance optimization.
Experience:1-3 years
Skills:AnalyticalTesting mindsetData analysisReportingCampaign management
Tech Stack:Google AdsGoogleA/B testingHubSpotSpreadsheets

Company Brief

Wati
Provides a WhatsApp-based customer engagement platform that helps businesses manage sales, support, and marketing conversations in one shared inbox. The product includes automation, broadcasts, chatbots, and team collaboration tools for messaging-led workflows.
Industry: SaaS
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: Hong Kong, Hong Kong
Founded: 2018
WebsiteLinkedIn