Customer & Partner Engagement Specialist

HP
Vancouver
Full timeUSD 83,000 - 127,800 annuallyFunction: Customer Support (Service Desk)Education: bachelorsSkills: ["Effective communication","Results orientation","Learning agility","Digital fluency","Customer centricity"]

Own end-to-end execution and optimization of customer and partner nurture programs across the full journey, including audience segmentation, automated workflows, journey orchestration, and performance analysis. Lead multi-touch engagement across email and digital nurture experiences, partnering with campaign, content, UX/web, growth marketing, and MarTech teams. Drive partner enablement communications for SMB and long-tail partners and continuously improve conversion and activation results through testing, governance, and reporting.

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FursaFursa
HP
HP
1 day ago

Customer & Partner Engagement Specialist

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Job Summary

Own end-to-end execution and optimization of customer and partner nurture programs across the full journey, including audience segmentation, automated workflows, journey orchestration, and performance analysis. Lead multi-touch engagement across email and digital nurture experiences, partnering with campaign, content, UX/web, growth marketing, and MarTech teams. Drive partner enablement communications for SMB and long-tail partners and continuously improve conversion and activation results through testing, governance, and reporting.
Location: Vancouver
Employment Type: Full time
Job Function: Customer Support (Service Desk)
Seniority: Mid level

Key Responsibilities

  • •Own end-to-end execution and optimization of customer and partner nurture programs across Print, Personal Systems, and Poly, including segmentation, automation, orchestration, and performance analysis.
  • •Execute multi-touch engagement programs across email, automation platforms, enablement communications, and digital nurture experiences.
  • •Partner with Campaign Managers, Content Strategists, Digital Experience & Optimization, and Growth Marketing to optimize journeys and nurture experiences across touchpoints.
  • •Lead partner enablement communications and activation efforts for SMB, Synergy, and Long Tail partners aligned to HP priorities, offers, campaigns, and demand generation.
  • •Manage communication governance and nurture calendars; track and report engagement, adoption, and conversion performance and support testing/optimization initiatives.

Pay and Benefits

Salary: USD 83,000 - 127,800 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionLong-term DisabilityEmployee AssistanceFlexible SpendingLife InsurancePaid HolidaysPaid Parental

Key Requirements

  • •4-year or graduate degree in marketing, business administration, or related discipline, or commensurate work experience.
  • •4-7 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or related field.
  • •Experience executing lifecycle/nurture marketing and customer journey programs across email and automation platforms.
  • •Strong knowledge of audience segmentation, multi-touch engagement sequencing, and performance optimization.
  • •Ability to coordinate cross-functionally and manage governance (nurture calendars, contact strategies) to maintain message consistency.
Experience:Segment marketingChannel marketingPartner marketingLifecycle marketingDigital marketing
Education:Bachelor's in Marketing or Business Administration
Skills:Effective communicationResults orientationLearning agilityDigital fluencyCustomer centricity
Tech Stack:Email marketingMarketing automationLifecycle & nurture marketingCustomer journey managementMarTechAudience segmentationJourney orchestrationAnalytics & optimizationAutomated workflowsEmail communications

Company Brief

HP
Designs and manufactures personal computers, printers, and related supplies, as well as provides software, services, and solutions for consumers and enterprises worldwide.
Industry: Hardware Devices
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Palo Alto, United States
Founded: 1939
Glassdoor
Glassdoor: 3.8
WebsiteLinkedIn