Manager, Marketing Measurement & Optimization

PayPal
New York
Workplace: HybridFull timeUSD 116,500 - 173,250 annuallyFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Commercial judgment","Leadership","Mentorship","Collaboration","Analytical thinking"]

Drive the measurement and investment agenda for PayPal Consumer Marketing by translating leadership priorities into measurement questions, validating outputs, and synthesizing evidence across markets and channels. Partner with Data Science, Finance, Media, Experimentation, and Marketing leaders to apply marketing mix modeling and incrementality methods, assess fit-for-use, and craft executive-ready scenarios and investment recommendations.

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FursaFursa
PayPal
PayPal
3 days ago

Manager, Marketing Measurement & Optimization

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Source: Company careers pageValidated by: Fursa AI
Last checked: 14 hours agoStatus: Live

Job Summary

Drive the measurement and investment agenda for PayPal Consumer Marketing by translating leadership priorities into measurement questions, validating outputs, and synthesizing evidence across markets and channels. Partner with Data Science, Finance, Media, Experimentation, and Marketing leaders to apply marketing mix modeling and incrementality methods, assess fit-for-use, and craft executive-ready scenarios and investment recommendations.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead the development and execution of marketing strategies and campaigns.
  • •Support the consumer marketing measurement and investment agenda by translating business priorities into a roadmap of measurement needs and analytical priorities.
  • •Support end-to-end application of marketing measurement approaches, including scoping methodologies, integrating business context, and ensuring results are fit for use.
  • •Partner with Data Science to apply marketing mix modeling and validate measurement outputs for technical credibility and commercial plausibility.
  • •Help integrate multiple sources of evidence (MMM, incrementality testing, attribution, forecasts, performance analytics) and create executive-ready measurement and investment narratives.

Pay and Benefits

Salary: USD 116,500 - 173,250 annually
Equity and Bonus:Equity
Perks:Health InsurancePaid LeaveLearning Budget

Key Requirements

  • •5+ years of relevant experience and a Bachelor’s degree, or an equivalent combination of education and experience.
  • •Working knowledge of marketing mix modeling, including model design, calibration, validation, response curves, diminishing returns, marginal ROI, and scenario planning.
  • •Working knowledge of complementary marketing measurement methods such as randomized incrementality testing, platform lift studies, attribution, user-level analysis, and recurring performance analytics.
  • •Ability to determine which measurement approach is appropriate for a given business question and integrate evidence from multiple methodologies.
  • •Experience contributing to marketing investment scenarios involving incremental funding, spend reductions, reallocations, and trade-offs across markets, channels, products, or objectives.
Experience:5+ yearsMarketingFintechPaymentsCommerceMarketplace
Education:Bachelor's
Skills:Commercial judgmentLeadershipMentorshipCollaborationAnalytical thinking

Company Brief

PayPal
Global online payments platform enabling digital and mobile payments, money transfers, and merchant services for consumers and businesses, supporting e‑commerce transactions across multiple currencies and payment methods.
Industry: Payments
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1998
WebsiteLinkedIn