Product Marketing Manager, Gaming

TikTok
New York
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Communication","Presentation","Analytical skills","Narrative building","Messaging simplification"]

Own go-to-market strategy for mobile gaming app advertising on TikTok by leveraging deep knowledge of mobile marketing trends and performance marketing. Partner with Sales leadership and regional/global product marketing teams to set long-term objectives, build customer-centric solutions, and run programs tied to client needs. Use qualitative and quantitative data to identify pain points, define business requirements, and influence product development to drive ad revenue growth.

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FursaFursa
TikTok
TikTok
1 month ago

Product Marketing Manager, Gaming

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Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 17 hours agoStatus: Live

Job Summary

Own go-to-market strategy for mobile gaming app advertising on TikTok by leveraging deep knowledge of mobile marketing trends and performance marketing. Partner with Sales leadership and regional/global product marketing teams to set long-term objectives, build customer-centric solutions, and run programs tied to client needs. Use qualitative and quantitative data to identify pain points, define business requirements, and influence product development to drive ad revenue growth.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Use trends in mobile marketing, especially mobile gaming and app service, to shape the strategy and direction of product solutions.
  • •Partner with Sales leadership and product marketing teams to define long-term objectives and develop go-to-market strategies for mobile app ads adoption and growth.
  • •Collaborate with gaming product and solutions teams to build customer-centric solutions for mobile gaming advertisers globally.
  • •Work with cross-functional and regional product marketing teams to develop client-driven programs that drive business outcomes and align with ad revenue growth.
  • •Work with sales teams and use data to understand pain points, formulate business requirements, prioritize solutions, and influence product development for gaming growth.

Key Requirements

  • •BA/BS degree or above.
  • •5+ years of product marketing or product management experience with digital ad products, specifically in performance marketing.
  • •Strong knowledge of mobile gaming and app measurement solutions, including SDK, SKAN, 1P/3P app ads attribution, and MMP.
  • •Experience with qualitative and quantitative measurement of app performance marketing campaigns.
  • •Excellent communication, presentation, and analytical skills; able to build narratives and simplify messaging for different audiences.
Experience:5+ yearsMobile gamingDigital advertisingPerformance marketingApp measurementAttributionMMP
Education:Bachelor's
Skills:CommunicationPresentationAnalytical skillsNarrative buildingMessaging simplification
Tech Stack:SDKSKAN1P app ads attribution3P app ads attributionMMP

Company Brief

TikTok
Short-form video platform that lets users create, share, and discover entertainment content through algorithmic recommendations. It also offers advertising and creator tools for brands, influencers, and businesses.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Headquarters: Singapore, Singapore
Founded: 2016
WebsiteLinkedIn